My computer setup at home includes my laptop on the left, MAC G5 in the middle and PC on the right. I use a completely killer application called Synergy that allows me to use one keyboard and mouse with all three.

So what’s the problem? Well, for some reason, whenever I would mouse over to the MAC, it would type in all caps. I couldn’t get it to turn off.

So I, of course, turned to my friend Google and searched for [CAPS LOCK MAC]. The first thing that I saw was Adam Knights article about killing caps lock with a Mac and… well it worked! Thanks, Adam.

So, what does this have to do with internet marketing? It’s called Link Bait.

Adam wrote a helpful article and now he’s not only getting a link from me, but he’s gotten links from MANY other’s as well.

So I was making a sales call the other day to an individual who filled out one of our online forms interested in some more information about ProspectMX.  I called the number and a guy answered and I asked for the person that was on the form and he proceeded to explain there is nobody here by that name. Then I asked if this was so and so business and he said no and then I obviously read back the number on the form and he said that is my number, actually my cell number. At that point there was no more need for pointless questions and my sales mind simply overlooked wrong guy right number and proceeded to the obvious next question. However, before a hint of air could pass through my lips the guy on the other end asked “So, what is it that you do?” I kindly went into detail about our services and that lead into a 20 minute pitch which proceeded into a scheduled appointment for next week.

Now one obvious conclusion is that this person is actually the person that did indeed fill out our form and is caught up in it so much at this point, there is no turning back. Whatever the case, I want to thank either my new prospect or Mr. Smith for filling out our form and putting in this other persons phone number. And Mr. Smith please call me anytime with your needs and feel free to leave a wrong name with the right phone number.

We launched this website last week officially. So as of right now, it has no Page Rank with Google, very few links and the domain name is rather new. As a matter of fact, it doesn’t even appear in archive.org yet.

I decided that I am going to do a series on the site here that will show exactly what we do to get our site ranking, traffic and leads from different sources. The things that we do to get our site ranked are going to be the same that we employ for other sites… so this will give you a great idea of how we achieve ranking, get leads from our site, and more!

Some of the posts that I will make will include videos of what we did, screenshots, and some will just have text. PLEASE comment if you agree or dissagree with what we decided to do.

*** As a note: I will NOT employ ANY BLACK HAT SEO techniques. Some keyword phrases that I want to appear under will take a while to achieve… especially since this is a new site. So be patient.

Here We Go!!!

So many business people, whether owners, marketers, sales people or managers that I speak with are afraid to market online because they feel that they can’t target a local audience.

This couldn’t be further from the truth! For a few years now, Google has enabled businesses with a local audience to market only in areas where they want to target. In other words, if you are a plumber and want to come up with someone types in “how to replace a toilet”, you can create an adwords campaign that targets that specific keyword exclusively in the area that you have chosen to market.

Yahoo is now offering the same type of thing as well and I believe that Google is coming along with it.

One other important thing that I noticed is this. If you use the city specific local advertising option, it will also target keywords that people type in along with the city name. So, if you would type in “Lancaster plumbers”, the ad would come up in Lancaster, even though you never put “Lancaster plumbers” in as a keyword into your adwords account. This, however, does not seem to work for other forms of local targeting such as state or regional.

Let me know if you have experienced something different than this.

So, if you haven’t heard… debatably the most important thing to do with your web presence is to get people to link to you! However, so many people are missing out on so much because they fail to do just that. They are often so self promotional that they lack providing helpful or viral information to anyone. I received an email today that included some very uniquely designed bus ads, bags, etc. Let these photos be inspiration to you when developing your businesses online marketing strategy.