Sales departments wish that marketing would stop thinking they are the rulers of the earth, marketing departments wish sales departments would take their cocky arrogant attitudes to another planet for... well... ever, and the tech crew wishes that sales and marketings' peanut-sized brains would grow at least to a size where they could identify what caused a problem rather than stating what the problem is. Today (and this was confirmed through some meetings we've had in recent weeks), companies ...
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Most people I talk to are triggered to Internet Marketing by one simple conclusion "Nobody Can Find Me". Without internet marketing your website is a brochure sitting in the storage closet undelivered to potential clients. The amount of traffic that goes by that closet and sees your brochure is minimal and if someone goes by that closet and looks at your brochure they were probably searching for pens or a tablet and stumbled across your brochure and for the most ...
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As you know, a chain is only as strong as it's weakest link. In the same way, lead generation is only as strong as a company's sales force. In other words, it's important that the leads that are generated by your customized lead generation campaigns are followed up just as strongly as any other lead you would receive in your company. Many companies make the mistake of looking at online generated leads as not being as high ...
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