5 High Profit Reasons To Add Press Releases To Your Web Marketing Strategy

I was sitting down tonight getting ready to do some press release marketing for a customer and I realized that I had an issue. My selfish intention of the press release to was to promote the business and hopefully create some traffic to the site and therefore leads. The problem with this approach, if you’re not familiar with press releases and their intention, is that simply “promoting” a business with ad copy disguised in a press release isn’t exactly proper ...
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Googling your name in the search engines.

Google (and the other engines that wish they were google) knows that content that is on press release sites has been already seen by a human and the press release wire site. Therefore, it gives it a bit more credibility. Write a press release per week for three weeks with your name in the title of the press release and watch what happens within days when you google your name. The releases will kick many of the existing pages right out of the results.

2.

Industry site pick ups

We wrote this press release on February 19, 2008 and because the release had two specific words in it, it ended up getting picked up by a well known mortgage industry site the next day. Because of that pick up, we received many inquiries and solidified an ongoing relationship with an exciting start up that has an ongoing need for internet marketing.

3.

Media Attention

There will be times that you will be writing about a topic and a reporter will be researching that topic at about the same time. If that’s the case, there is a great chance that your release will get noticed. If it does, you may get a call from the reporter, or they may quote from your release directory. Either way… more traffic.

4.

Branding

Press releases and articles are two of the only ways to get more indexed search results under when people search for you name. The engines are only going to reference so many pages from your site. But, you can build up a list of press releases and then build links to those releases. This allows you to pick and choose what you want people to see when they search your company name if done properly.

5.

Link Building

Let ‘s not forget about one of the most important things… building links. Each press release you write will end up getting posted on multiple sites. Each one of these sites will link back to your site, if you do the resources box properly (most, anyway… some don’t allow the resources box).

So, what do you write about? Well, I’m going to get back to that next time… subscribe to my feed and you’ll be updated when I post 14 and a half Killer Press Release Ideas For Your Site!

Sales Team + Marketing Team + Tech Team = Real SEM

Sales departments wish that marketing would stop thinking they are the rulers of the earth, marketing departments wish sales departments would take their cocky arrogant attitudes to another planet for... well... ever, and the tech crew wishes that sales and marketings' peanut-sized brains would grow at least to a size where they could identify what caused a problem rather than stating what the problem is. Today (and this was confirmed through some meetings we've had in recent weeks), companies ...
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Wrong Person….Right Number

So I was making a sales call the other day to an individual who filled out one of our online forms interested in some more information about ProspectMX.  I called the number and a guy answered and I asked for the person that was on the form and he proceeded to explain there is nobody here by that name. Then I asked if this was so and so business and he said no and then I obviously read back the ...
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