The ProspectMX Blog

Repurposing Content to create more compelling content ProspectMX

In With the New, In With the Old

Posted May 15, 2015 by Scott Rehnberg

5 Easy Ways to Repurpose Content   As Bill Gates said back in 1996 “Content is King” and he was right. That truth still holds up.  One of the best things you can do for a website, blog or business, in general, ... Read More
Google on Apple Ipad - Google mobile ranking prospectmx

10 Things Website Owners Need to Know about Google’s Mobile-Ranking Change

Posted April 15, 2015 by prospectmx

Is Your Website Ready for Google's Mobile Update?  On April 21st, Google will be launching a new algorithm update that will affect search engines on mobile devices. This change is said to be bigger than both “Panda” and “Penguin,” and will ... Read More
Target Audience Marketing Taylor Swift ProspectMX

Taylor Swift, 2-Year-Olds, and Target Audiences

Posted January 15, 2015 by Scott Rehnberg

Finding and Using Your Audience for Better Content Sharing My 2-year-old loves to sing and dance. She is constantly pulling on my hand to have impromptu dance parties in one form or another. And as a father, I love every minute ... Read More
Learned about Internet Marketing from Mortal Kombat - Lancaster, Pennsylvania

6 Things Mortal Kombat Taught Me About Marketing

Posted October 07, 2014 by Jasper Burwell

 Marketing and Mortal Kombat On June 2, 2014 NetherRealm Studios announced the next installment of the series Mortal Kombat. An entire generation of adults can conjure up memories of smashing buttons for hours playing the fast paced fighting game. From looking ... Read More
Client Communication - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

Establishing, Managing, and Maintaining Client Communication

Posted August 27, 2014 by Ashley Walter

As an internet marketing agency with a long list of clients and an even longer list of projects, client communication can feel like a project of itself. As projects get more complex, CRM’s get more interactive, and internal web-based task management ... Read More
Creating a Voice Online - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

Creating a Voice for Client Blogs

Posted August 20, 2014 by Rachel Delaney

Creating a Blog Voice It’s hard enough to create a voice for yourself when you’re writing, but what’s even harder is creating and maintaining a voice for a client. When you write for yourself, you know your values, your role, your audience, what ... Read More
ProspectMX Marketing Personas - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

Creating Buyer Personas: Translating the Data into Reality

Posted August 13, 2014 by Scott Price

For any marketing agency, buyer personas are a crucial step in the process of a campaign. Building buyer personas with your team will allow you to easily see your campaign from the audience’s perspective, in order to target to needs ... Read More
Conversion Winning - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

How We Improved Conversions By 266%

Posted August 06, 2014 by Jasper Burwell

Internet Marketing Testing Today’s modern day internet marketer is a scientist testing different versions of pages and doing whatever it takes to get better data. We never rest on “good is good enough.” We constantly look to improve any core metric ... Read More
ProspectMX - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

New Site Launch!

Posted July 29, 2014 by Rachel Delaney

Our New Internet Marketing Company Website Design ProspectMX is excited to announce that we have launched our new site!  Our new website brings a fresh face to our trusted and successful company, and is the continuation to even more success for years to come.   New Location, ... Read More
Google+ invite - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

How To Use Google+ Business to Strengthen Your Brand Online

Posted October 08, 2013 by Ashley Lichty

The seemingly nonstop effort you put into maintaining your professional Facebook, Twitter, Pinterest and LinkedIn profiles might lead you to believe that you can maintain a strong enough social media presence without a Google+ Business account. After posting, tweeting, following, ... Read More