The ProspectMX Blog

Follow-up on your contacts to create connections and up outreach in a campaign

If You Only Do One Thing Today, Do This

Posted October 12, 2015 by Scott Rehnberg

About a year ago I was in the market to purchase a new car. I wasn’t going into this process cold. I knew what I wanted, what it was worth, and what I was willing to spend. I was ready ... Read More
As an avid reader, I have noticed that many who do not share my passion for books tend to demean them. As part of a One Hour Blogging Challenge, I decided to address and dispell the most common misconceptions about books.

10 Common Misconceptions About Books: A One-Hour Blog Post

Posted July 28, 2015 by Rachel Delaney

As a book lover, it’s beyond frustrating when people tell me that they don’t like to read. It’s even worse when they dare to insult one or more of my favorite books or series. Anymore, it seems as though there ... Read More
Blog Post Challenge Typing

The Mission, Should You Choose To Accept: One Hour Blog Post

Posted June 29, 2015 by Rachel Delaney

Can You Write a Decent Blog in One Hour? Let’s Find Out… As marketers, we tell our clients that blogging not only helps them, but that it’s one of the keys to success. We give you tips, tricks, topics, and everything you ... Read More
Repurposing Content to create more compelling content ProspectMX

In With the New, In With the Old

Posted May 15, 2015 by Scott Rehnberg

5 Easy Ways to Repurpose Content   As Bill Gates said back in 1996 “Content is King” and he was right. That truth still holds up.  One of the best things you can do for a website, blog or business, in general, ... Read More
Google on Apple Ipad - Google mobile ranking prospectmx

10 Things Website Owners Need to Know about Google’s Mobile-Ranking Change

Posted April 15, 2015 by prospectmx

Is Your Website Ready for Google's Mobile Update?  On April 21st, Google will be launching a new algorithm update that will affect search engines on mobile devices. This change is said to be bigger than both “Panda” and “Penguin,” and will ... Read More
Target Audience Marketing Taylor Swift ProspectMX

Taylor Swift, 2-Year-Olds, and Target Audiences

Posted January 15, 2015 by Scott Rehnberg

Finding and Using Your Audience for Better Content Sharing My 2-year-old loves to sing and dance. She is constantly pulling on my hand to have impromptu dance parties in one form or another. And as a father, I love every minute ... Read More
Learned about Internet Marketing from Mortal Kombat - Lancaster, Pennsylvania

6 Things Mortal Kombat Taught Me About Marketing

Posted October 07, 2014 by Joshua Cranmer

 Marketing and Mortal Kombat On June 2, 2014 NetherRealm Studios announced the next installment of the series Mortal Kombat. An entire generation of adults can conjure up memories of smashing buttons for hours playing the fast paced fighting game. From looking ... Read More
Client Communication - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

Establishing, Managing, and Maintaining Client Communication

Posted August 27, 2014 by Ashley Walter

As an internet marketing agency with a long list of clients and an even longer list of projects, client communication can feel like a project of itself. As projects get more complex, CRM’s get more interactive, and internal web-based task management ... Read More
Creating a Voice Online - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

Creating a Voice for Client Blogs

Posted August 20, 2014 by Rachel Delaney

Creating a Blog Voice It’s hard enough to create a voice for yourself when you’re writing, but what’s even harder is creating and maintaining a voice for a client. When you write for yourself, you know your values, your role, your audience, what ... Read More
ProspectMX Marketing Personas - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

Creating Buyer Personas: Translating the Data into Reality

Posted August 13, 2014 by Scott Price

For any marketing agency, buyer personas are a crucial step in the process of a campaign. Building buyer personas with your team will allow you to easily see your campaign from the audience’s perspective, in order to target to needs ... Read More