As a book lover, it’s beyond frustrating when people tell me that they don’t like to read. It’s even worse when they dare to insult one or more of my favorite books or series. Anymore, it seems as though there ... Read More
Can You Write a Decent Blog in One Hour?
Let’s Find Out…
As marketers, we tell our clients that blogging not only helps them, but that it’s one of the keys to success. We give you tips, tricks, topics, and everything you ... Read More
5 Easy Ways to Repurpose Content
As Bill Gates said back in 1996 “Content is King” and he was right. That truth still holds up. One of the best things you can do for a website, blog or business, in general, ... Read More
Is Your Website Ready for Google's Mobile Update?
On April 21st, Google will be launching a new algorithm update that will affect search engines on mobile devices. This change is said to be bigger than both “Panda” and “Penguin,” and will ... Read More
Finding and Using Your Audience for Better Content Sharing
My 2-year-old loves to sing and dance. She is constantly pulling on my hand to have impromptu dance parties in one form or another. And as a father, I love every minute ... Read More
Marketing and Mortal Kombat
On June 2, 2014 NetherRealm Studios announced the next installment of the series Mortal Kombat. An entire generation of adults can conjure up memories of smashing buttons for hours playing the fast paced fighting game. From looking ... Read More
As an internet marketing agency with a long list of clients and an even longer list of projects, client communication can feel like a project of itself.
As projects get more complex, CRM’s get more interactive, and internal web-based task management ... Read More
Creating a Blog Voice
It’s hard enough to create a voice for yourself when you’re writing, but what’s even harder is creating and maintaining a voice for a client. When you write for yourself, you know your values, your role, your audience, what ... Read More
For any marketing agency, buyer personas are a crucial step in the process of a campaign. Building buyer personas with your team will allow you to easily see your campaign from the audience’s perspective, in order to target to needs ... Read More
Internet Marketing Testing
Today’s modern day internet marketer is a scientist testing different versions of pages and doing whatever it takes to get better data. We never rest on “good is good enough.” We constantly look to improve any core metric ... Read More