Finding and Using Your Audience for Better Content Sharing
My 2-year-old loves to sing and dance. She is constantly pulling on my hand to have impromptu dance parties in one form or another. And as a father, I love every minute ... Read More
Marketing and Mortal Kombat
On June 2, 2014 NetherRealm Studios announced the next installment of the series Mortal Kombat. An entire generation of adults can conjure up memories of smashing buttons for hours playing the fast paced fighting game. From looking ... Read More
As an internet marketing agency with a long list of clients and an even longer list of projects, client communication can feel like a project of itself.
As projects get more complex, CRM’s get more interactive, and internal web-based task management ... Read More
Creating a Blog Voice
It’s hard enough to create a voice for yourself when you’re writing, but what’s even harder is creating and maintaining a voice for a client. When you write for yourself, you know your values, your role, your audience, what ... Read More
For any marketing agency, buyer personas are a crucial step in the process of a campaign. Building buyer personas with your team will allow you to easily see your campaign from the audience’s perspective, in order to target to needs ... Read More
Internet Marketing Testing
Today’s modern day internet marketer is a scientist testing different versions of pages and doing whatever it takes to get better data. We never rest on “good is good enough.” We constantly look to improve any core metric ... Read More
Our New Internet Marketing Company Website Design
ProspectMX is excited to announce that we have launched our new site!
Our new website brings a fresh face to our trusted and successful company, and is the continuation to even more success for years to come.
New Location, ... Read More
The seemingly nonstop effort you put into maintaining your professional Facebook, Twitter, Pinterest and LinkedIn profiles might lead you to believe that you can maintain a strong enough social media presence without a Google+ Business account. After posting, tweeting, following, ... Read More
Enough said...? Okay. Maybe I need to go into a little more detail then. I bet, first, that you're asking yourself, "why is this guy blogging on an internet marketing company blog about Kevin Spacey?" Well, you’re right. It ... Read More
Trying to explain WHAT content marketing is, let alone how it can benefit a business, can be a challenging endeavor.
Most business minds, from CEOs to marketing managers, are stuck in the mindset that all marketing should directly generate leads/sales, or ... Read More