Google Making Money On Image Search Ads

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I know that it’s been in the blogosphere often during the past few months that Google was displaying sponsored results among SELECT google image searches while users were logged into their google accounts, but now it appears to be mainstream.

Google Sponsored Results Showing In Google Image SearchI was actually just doing a search for our new Universal Search Optimization Chart to see if it was showing in google images and noticed the sponsored ads appearing.

The kicker is that I wasn’t even signed into google, which means that these results may now show all the time.  What does this mean for the industries that internet marketing focus on? What about artists and others who want to sell their “prints” and things?  Will Google offer to sell them for you?  Does this ruin the algorithmic benefit to Google image search in any way?

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Internet Marketing 2009: Universal Search Optimization Chart


We are excited to bring you our latest (number 2) in our series of internet marketing charts.  This time, we got some advice from top industry experts:

Click The Chart Below To View or Download A High Resolution PDF Below

Universal Search Optimization Chart

Why We Created The Chart

As has been said by many in the industry, universal search is changing the way that internet marketers go about their campaigns. Part of the struggle that we have internally is explaining this concept to executives. Usually, we are in about 5 – 7 meetings a week discussing strategies for companies. As the topic of universal search comes up, their eyes begin to glaze and a state of confusion ensues.

This used to happen with us when we talked about link building as well. Then we introduced our Link Building Chart and began using it. Since we put that out last March, we have heard it has helped many SEOs the same way it helped us.

So, to fix this communication hole regarding universal search, we compiled a group of the smartest people in the industry on the topic of universal search. We asked them to share their expertise and quotes, and then we put it all together in an easy to read, fun PDF – a universal search chart.

Thank You!

I want to thank all of those who contributed for their participation. It was great fun chatting with you guys via email and on the phone while we were putting it all together. Oh… and thanks for not being too picky about the “cartoon drawings.”

What are your thoughts?

Is there anything we missed? Are there any tips you’d like to add? Drop them in below.

Also, I want to make sure that my team get some props as well… Ashley Lichty wrote the content and Adam Perry designed the whole thing (including the cartoons). Thanks so much guys – you rock!

Download The High Res PDF

Feel free to download the high resolution PDF (we zipped it to save ya some bandwidth) and let us know what you think.

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Link Baiting Ideas: “World’s Ugliest Whatever”

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Jodi (my wife) asked me tonight if there were any new pictures from the breeder we’re purchasing our dog from. The dog was born on New Years Eve and we are picking him up in February, so we like to get photo updates.

So, to be funny, I googled “world’s ugliest dog“… and BAM!

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The reaction was great.

There are just SO MANY ways to build links… I just may have to do a “World’s Ugliest [whatever]” contest…

What “worlds ugliest” ideas do you have that could generate links for your site?

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Barack Obama’s A Miserable Failure Already

In almost every meeting that I have with clients, I use three examples to explain how links to your website are one of the most important ways to get your site ranking for a term.

I have the CEO’s google “click here” to show them how Adobe’s download page for Reader is ranked number 1.  I then have them search for the term “miserable failure” in Yahoo and talk about the Bush Google Bomb that was created by many webmasters linking to the George W. Bush biography page, making it rank number 1 for the term.

So, in preparation for a meeting later today, I was getting my computer set up and noticed that a 301 redirect on the whitehouse.gov page has sent the George W. Bush Biography page to Barack Obama’s Biography page.

Obama Miserable Failure Pic

This, will of course now enable multiple teaching opportunites for me in my meetings.  I will be able to share how link building and 301 redirects work… so thank you, Yahoo!, for the teaching aides.

Oh… It looks like this was pointed out 12 hours ago on twitter by @rattyboyAlso, Danny Sullivan predicted it here.  Need to make sure the cred’s out there.

Danny also wrote a post on it here.

Do you think that Yahoo will manually remove this from their index?

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Blog Commenting Etiquette: To Approve or Not To Approve…?

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Hands down, my favorite part of blogging is seeing people respond to my writing and actually leave comments. Whether good or bad, I’m not too picky. Comments just give me that warm fuzzy feeling when I realize people actually read what I write, and what’s better, have something to say about it!

Nowadays though, it’s vital to any blogger’s sanity to set up some kind of comment spam filter or approval process on their blog. Comment spam has risen to ridiculous levels (I’ve lost count of how many I’ve gotten on my personal blog) and without the multiple plugins for comment spam made for WordPress, I don’t know what I’d do.

After reading a couple of good posts on blog comment etiquette (“The Blogger’s Guide To Comment Etiquette” and “Internetiquette – Anonymous Commenting”), I realized that it’s also important for a blog (especially a company blog) to decide and make known their own personal comment policy. The posts I read are older, but still pretty dang relevant today.

I Delete You Spam!For example, should you approve comments that are an obvious attempt at leaving a link, and add nothing at all to the conversation? (You know the, “Great post, you rock,” comments). What about anonymous commenting? Do you let people post comments, either positive or negative, if they’re not willing to stand behind what they say and actually leave a real name, email or website?

As a business, do you choose to be totally transparent and post the bad along with the good? Do you try and hide the fact that, like any business, you’ll have people who may not like you? I know that personally, when I’m commenting on blogs, I only leave my comment if it actually adds to the discussion, and if it’s something I’m willing to put my name behind. If I wanna be anonymous about it, that’s usually a good indication that I may not be living up to my own personal morals and ethics.

I don’t think there’s a right or wrong answer to these questions, just what you think is best for your blog. I’d love to hear other bloggers’ take on this topic, or any basic rules of comment etiquette you follow, either when commenting, or for comments on your blog.

So what do you think? How do you make the call on what comments to allow, and which to delete?

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