Internet Marketing 2009: Universal Search Optimization Chart

Thinking man with Laptop - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

We are excited to bring you our latest (number 2) in our series of internet marketing charts.  This time, we got some advice from top industry experts:

  • Danny Sullivan
  • Aaron Wall
  • Rand Fishkin
  • Michael Gray
  • Rae Hoffman
  • Brian Mark

Click The Chart Below To View or Download A High Resolution PDF Below

Universal Search Optimization Chart

Why We Created The Chart

As has been said by many in the industry, universal search is changing the way that internet marketers go about their campaigns. Part of the struggle that we have internally is explaining this concept to executives. Usually, we are in about 5 – 7 meetings a week discussing strategies for companies. As the topic of universal search comes up, their eyes begin to glaze and a state of confusion ensues.

This used to happen with us when we talked about link building as well. Then we introduced our Link Building Chart and began using it. Since we put that out last March, we have heard it has helped many SEOs the same way it helped us.

So, to fix this communication hole regarding universal search, we compiled a group of the smartest people in the industry on the topic of universal search. We asked them to share their expertise and quotes, and then we put it all together in an easy to read, fun PDF – a universal search chart.

Thank You!

I want to thank all of those who contributed for their participation. It was great fun chatting with you guys via email and on the phone while we were putting it all together. Oh… and thanks for not being too picky about the “cartoon drawings.”

What are your thoughts?

Is there anything we missed? Are there any tips you’d like to add? Drop them in below.

Also, I want to make sure that my team get some props as well… Ashley Lichty wrote the content and Adam Perry designed the whole thing (including the cartoons). Thanks so much guys – you rock!

Download The High Res PDF

Feel free to download the high resolution PDF (we zipped it to save ya some bandwidth) and let us know what you think.

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Jasper Burwell - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

By Jasper Burwell, Director of Client Strategies

Jasper Burwell is our data and strategy genius here at ProspectMX. He’s had years of experience from running small start-ups and working with large B2B consumer packing companies and everything in between. Jasper has a passion for data, and his experience brings a wealth of knowledge when it comes to our Google Analytics analysis. Jasper helps us dig deeper with our analysis to truly give detailed and holistic strategies for our clients. Jasper holds an MBA from Penn State University focusing in Business Strategy and Online Marketing.