In almost every meeting that I have with clients, I use three examples to explain how links to your website are one of the most important ways to get your site ranking for a term.
I have the CEO’s google “click here” to show them how Adobe’s download page for Reader is ranked number 1. I then have them search for the term “miserable failure” in Yahoo and talk about the Bush Google Bomb that was created by many webmasters linking to the George W. Bush biography page, making it rank number 1 for the term.
So, in preparation for a meeting later today, I was getting my computer set up and noticed that a 301 redirect on the whitehouse.gov page has sent the George W. Bush Biography page to Barack Obama’s Biography page.
This, will of course now enable multiple teaching opportunites for me in my meetings. I will be able to share how link building and 301 redirects work… so thank you, Yahoo!, for the teaching aides.
Oh… It looks like this was pointed out 12 hours ago on twitter by @rattyboy. Also, Danny Sullivan predicted it here. Need to make sure the cred’s out there.
Danny also wrote a post on it here.
Do you think that Yahoo will manually remove this from their index?
Not saying that I agree with this on a personal level, but if you search “failure” in Google, Obama’s White House Bio is also the top result. Thanks again to Danny Sullivan for pointing this out. Here’s the link to check it out.
http://www.google.com/search?hl=en&rlz=1B3GGGL_enUS237US237&q=failure&btnG=Search
I sure as hell hope Yahoo does. Sheesh, give the guy a chance to do some things first!
I actually find it quite pathetic that the team at the White House didn’t consider this at all. Props to Danny for trying to turn their attention to it.
Perhaps we can try and get a better Googlebomb going – perhaps “A New Hope” can be linked to Barack. Hey, just a suggestion.
Another example to use is “click here to exit”. Google, Yahoo, and Disney are in the top five results from sites that gently ask you to leave if you are not of legal age to view their content.
Your hat has provoked me into ordering a Gamecocks hat.: http://www.lids.com/pid/20110848
@Steve Croce… Awesome! My kids actually talked me into buying that hat! I think EVERYONE should have a hat with their initials.
Just like you deleted my entry now!
Good day.
@truthbetold
I only deleted your comment because this post isn’t actually about Obama’s performance… it’s about internet marketing and the search engines.
The post is not intended to be political. FYI… I did not personally vote for Obama, so while I don’t necesarily disagree with all that you said, I didn’t feel it was appropriate to the post.
Feel free to comment any time!