ray-zalinsky-road-trip

Ray ZalinskyAlthough not as lengthy of a trip as the Tommy Boy venture (but very close to as much fun), yesterday Mark Fischer and I did some old fashioned door-to-door, pounding the pavement sales calls to businesses throughout the greater Philadelphia area.

We want to express much admiration to the many security guards we encountered that did their jobs and would not permit us to pass through to any possible decision makers. Also, we want to apologize to the young lady at the one business that opened the door for us but then took a “tongue lashing” from one of her bosses for letting us through. Thank you!

As Mark and I were venturing through one of the business parks we became curious as to how many other internet marketing/SEO companies send their sales force out cold calling on businesses in this manner. Further more, how many SEO firms have a sales department and do any type of prospecting?

We have been very successful with generating leads online (obviously), but we like to be more aggressive with introducing our services to others. It is still surprising how many businesses do not understand what we do and that a website automatically gets ranked.

I would love to hear any practices or structures that other SEO firms have for their sales and customer service departments. Please include funny stories. Of course, we would love to offer advice on those tough situations.

4 Responses to “Ray Zalinsky Road Trip”

  1. Adam 15. Jan, 2009 at 2:40 pm #

    So did you avoid setting someone’s toy car on fire?

    [Reply]

  2. Rory Wilfong 16. Jan, 2009 at 8:52 am #

    No fires but you know what….I can get a good look at a T-bone steak by sticking my head up a bulls ass, but I would rather take the butcher’s word for it :-)

    [Reply]

  3. Mark 17. Jan, 2009 at 12:44 am #

    Rory, we’re both in sales. Let me tell you why I suck as a sales man. Let’s say I go into a guy’s office, let’s say he’s even remotely interested in buying something. Well then I get all excited. I’m like Jojo the idiot circus boy with a pretty new pet. Now the pet is my possible sale. Hello there pretty little pet, I love you. And then I stroke it, and I pet it, and I massage it. Hehe I love it, I love my little naughty pet, you’re naughty. And then I take my naughty pet and I go [ripping my muffin] Uuuuuuh. I killed it. I killed my sale. And that’s when I blow it. That’s when people like us have gotta forge ahead, Rory. Am I right?

    [Reply]

  4. Rory Wilfong 17. Jan, 2009 at 7:42 am #

    lol….you could not be more correct Mr. Fischer

    [Reply]

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