We are excited to bring you our latest (number 2) in our series of internet marketing charts.  This time, we got some advice from top industry experts:

• Danny Sullivan
• Aaron Wall
• Rand Fishkin
• Michael Gray
• Rae Hoffman
• Brian Mark

Click The Chart Below To View or Download A High Resolution PDF Below

Why We Created The Chart

As has been said by many in the industry, universal search is changing the way that internet marketers go about their campaigns. Part of the struggle that we have internally is explaining this concept to executives. Usually, we are in about 5 – 7 meetings a week discussing strategies for companies. As the topic of universal search comes up, their eyes begin to glaze and a state of confusion ensues.

This used to happen with us when we talked about link building as well. Then we introduced our Link Building Chart and began using it. Since we put that out last March, we have heard it has helped many SEOs the same way it helped us.

So, to fix this communication hole regarding universal search, we compiled a group of the smartest people in the industry on the topic of universal search. We asked them to share their expertise and quotes, and then we put it all together in an easy to read, fun PDF – a universal search chart.

Thank You!

I want to thank all of those who contributed for their participation. It was great fun chatting with you guys via email and on the phone while we were putting it all together. Oh… and thanks for not being too picky about the “cartoon drawings.”

What are your thoughts?

Is there anything we missed? Are there any tips you’d like to add? Drop them in below.

Also, I want to make sure that my team get some props as well… Ashley Lichty wrote the content and Adam Perry designed the whole thing (including the cartoons). Thanks so much guys – you rock!

Download The High Res PDF

Feel free to download the high resolution PDF (we zipped it to save ya some bandwidth) and let us know what you think.

If you have ever wanted to see what kind of competition your geo-targeted adwords campaigns have in certain market, the Google Ad Targeting Preview Tool is what you need.

I have outlined in the video how you can see where your ads are placed in certain cities around the nation as well as spy on your competition a bit.

Here’s a text recap:

1. Go to The Google Adwords Targeting Preview Tool
2. Enter your keyword into the box on the left
3. Select the state or country or territory on the top right that you want to “spy” on
4. Refine the location to as detailed as the city level

Let me know if you have questions or other applications below.

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Whether or not everyone understands how it works, internet marketing produces results for its adopters. Its hard to argue against fully utilizing a medium when 80% of your target market uses it for initial research, right?

To help share our knowledge with everyone interested in doing Lancaster internet marketing, Dave Conklin of ProspectMX is taking his wealth of internet marketing know-how on the road and passing along “secrets of success” to local business owners.

In a combined effort with the Lancaster Chamber of Commerce & Industry, ProspectMX will be hosting a two-day web marketing workshop October 28 and 29 from 9:30 a.m. – 4:00 p.m.

The two part workshop is divided into five categories, all of which ProspectMX utilizes to develop its custom internet marketing campaigns:

• Custom Lead Generation
• Search Engine Optimization
• Web Systems Tracking
• Lead Generation Follow Up
• Customer Loyalty Building

Get tips on how to write internet copy that sells, analyze competitors websites, and how to use FREE web tracking systems.

Unsure if the two-day internet marketing workshop is for you? Meet Dave and learn how the internet can help you create an innovative marketing strategy with a preview of the two-day workshop Thursday, October 16 from 1:30 – 2:45 p.m.

Early bird registration for the preview is $60 for non-chamber members, but attendees of the preview receive a $30 credit towards workshop registration. Day of registration for non-chamber members is $65.

Non-member pricing for the two-day workshop is $995. Discounts apply for the preview and workshop for Lancaster County Chamber members.So get out of the office, learn something new, and become a MASTER of internet marketing.

To register or for more information on the workshop and the preview session, contact Angi Fritz at by phone at 717.397.3531 ext. 172 or e-mail profdev@lcci.com

Quite frankly, I am getting more and more irritated with the fact that there are web design companies that claim they do Lancaster internet marketing, or “SEO”. In reality, when you look at many of their websites, you’ll find that what they do is nothing more than link exchanges, and they are typically outsourcing those services, which means that their customers are getting charged more than they need to be.

Don’t Get Ripped Off!

So, here’s my recommendation. A few months ago, we created a link building chart. When you sit down to talk to a firm where you will discuss hiring them to do Lancaster SEO, make sure that you have that chart handy and make sure that they will be doing the things we recommend on that chart.

I was driving into work today, listening to 96.1 (yes, I’m in my mid-20s and I LOVE oldies), and Dave & Dog had an interesting little factoid to share. Apparently, emails beginning with the letters Q, Y and Z get only about 20% spam, while those beginning with A, M, S, R and P get about 40% or more. This information comes courtesy of Dr. Richard Clayton, a computer scientist from the University of Cambridge, as reported on BBC News.

I thought that was pretty darn interesting – here I thought spammers were keeping up with the times and constantly finding new ways to spam people as much as frickin’ possible. As it turns out, they’re missing out on tons of spamming opportunity.

Sort of in line with this – I’ve noticed my gmail has been missing more spam – for months, I saw not one spam mail in my inbox – they all went right to junk. For the past month or so, I’d say I average at least 1 spam email in my inbox per week – sometimes more. Of course, lucky me, my email begins with an A.

Anyone else notice gmail seems to be slippin’ with spam control? Or is it just my spam-magnet email address?

So many business people, whether owners, marketers, sales people or managers that I speak with are afraid to market online because they feel that they can’t target a local audience.

This couldn’t be further from the truth! For a few years now, Google has enabled businesses with a local audience to market only in areas where they want to target. In other words, if you are a plumber and want to come up with someone types in “how to replace a toilet”, you can create an adwords campaign that targets that specific keyword exclusively in the area that you have chosen to market.

Yahoo is now offering the same type of thing as well and I believe that Google is coming along with it.

One other important thing that I noticed is this. If you use the city specific local advertising option, it will also target keywords that people type in along with the city name. So, if you would type in “Lancaster plumbers”, the ad would come up in Lancaster, even though you never put “Lancaster plumbers” in as a keyword into your adwords account. This, however, does not seem to work for other forms of local targeting such as state or regional.

Let me know if you have experienced something different than this.