As you know, a chain is only as strong as it’s weakest link. In the same way, lead generation is only as strong as a company’s sales force. In other words, it’s important that the leads that are generated by your customized lead generation campaigns are followed up just as strongly as any other lead you would receive in your company. Many companies make the mistake of looking at online generated leads as not being as high a priority, when in reality those leads are just as important. The online consumer thinks about making a buying decision much earlier than your typical brick and mortar lead that comes into your building or even the lead that gives you a call.

Understanding the Online Consumer

The Internet has done amazing things for business but one of the bad things that it is done is added a bit of confusion. Think about this for a second. Every single piece of data that you could ever need is now available like your fingertips via an Internet connection. What this has enabled consumers and people looking to purchase business-to-business products and services the ability to be able to do all of the research online instead of doing things like calling for a quote. Therefore, these Internet leads are often much earlier in the buying process. So often, business sales people let these leads go to waste by not following up with them on a regular basis. The leads then end up still making a purchasing decision. The problem is, they do it from someone else.

We have literally spent years educating business people on how to follow up with online generated leads. After learning that there are virtually no programs available to simplify the process of follow-up, we decided that we would create one ourselves.

We are proud to present Prospect Maximizer.

Prospect Maximizer is a solution that enables customized follow-up to all of your leads, whether they’re generated online or off-line. Online leads can automatically be entered into prospect maximizer and with a simple selection of a campaign, they can automatically be followed up with via e-mail, phone calls, letters, postcards and more. Off-line leads are just as easy. We have an incredible import feature which will allow you to take leads, from a trade show for example, and upload them directly into the system. Those leads will then be followed up with, just as your online generated leads are.

Our Prospect Maximizer solution is web-based, and therefore can be accessed from virtually any computer anywhere in the world with an Internet connection.

To learn more about Prospect Maximizer simply fill out our form, give us a call, or send us a text message using the navigational bar the right.

There are so many different forms of marketing that don’t really make sense. For years, companies have spent countless dollars on marketing vehicles like magazines, television commercials, billboards and more without having an understanding of what the exact results would be.

There is no longer a need to do that. The guys at ProspectMX have figured out a way to guarantee you results for your marketing dollars. Just imagine what it would be like if you could go to your advertising agency and tell them that you weren’t going to pay them if they didn’t produce you results.

As experts in search engine marketing and online at lead generation, we are able to figure out exactly how consumers who are interested in your products will respond to certain advertisements and offers they are presented with over the Internet.

Imagine for a second that you sell golf balls. It would probably be true that you wouldn’t want to market your golf balls to people who don’t golf. The customized lead generation pages that we create for your company would specifically target an audience who golfs. Not only would the page target that audience, but so would the marketing campaign that we put together. We can create marketing campaigns that not only specifically target an audience in terms of interests but also an audience in terms of geography. What we have created is truly unique and powerful and will do wonders for your businesses bottom line.

How It All Works

The first, and most important thing that we can do is to have a phone consultation where we will go over your current marketing systems. It is important that we understand exactly what your current ROI is in your different marketing programs. If you’re currently not measuring those bottom lines, we can consult you on ways to do so. Without proper measurements, it’s impossible to understand how beneficial the results are.

Once we understand your current marketing systems, we will be able to begin identifying your target customer. Understanding things like what terms your target customer might search for on the Internet, their age, sex and other factors will help us to put together an incredible test campaign. This test campaign is what defines the cost per lead, retainer fees and other aspects of your customized lead generation program.

The next, and most exciting, part of this entire process is the test campaign. This is where we find out exactly how consumers in your industry respond to the offers that we present to them on the Internet. Before we ever do any of this testing, we sit down with our team and analyze what offers your customers may or may not be interested in. We also do research that tells us what terms are popular on the internet. Then we create specific advertisements for each of those offers and keywords. This is a long process where we do a lot of thinking about your target customer. There is a nonrefundable $500-$1000 fee for the testing phase. In some rare cases it may actually be more, but you will know this before we do the campaign.

Finally, we will present you with an agreement. This agreement will outline three basic things:

1. The total cost per lead.
2. The number of leads that we can create in a given amount of time.
3. The retainer required to get the campaign started.

Once we have agreed upon the terms we will begin your campaign, we will continue to deliver leads to you until your retainer runs out. When it does, you’ll have the choice to give us more of a retainer or to stop the campaign altogether. In most cases, we do not do long-term contracts. However, we will provide you with a discount if you do so.

To get involved with our exciting customized lead generation solutions. All you have to do is give us a call at 717-431-0505 or send us a text message using the box to the right.

Many companies are in a position where they have a tech savy marketing department and they just don’t know where to go. A popular option for companies in these situations is book us for on site consulting.

What happens during on site consulting?

We will come to your location and meet with you and/or your team about your current marketing systems. It is important for us to understand exactly who your target customer is and what types of things that customer is interested in while they are in the process of choosing to purchase your product of service.

Once we have your “ideal customers” profile, we will be able to put together a plan that can be used by your team to implement. We will consult in all of the following areas:

• Maximizing ROI with PPC and PPA marketing
  • Pay Per Click marketing is easy. Doing it the right way isn’t. Measuring the results isn’t either. It’s a full time job. However, our experience within this industry and knowledge of the internet consumer puts us in a place where can can help your company to reduce it’s prospect acquisition costs dramatically.
• Creating multiple Prospect Streams
  • It is important not only for testing ROI, but also to maximize your market share of available prospects. In order to achieve this, you need to set up multiple prospect streams. We will put together a plan for you to make this happen.
• Effectively marketing to aquired prospects
  • Getting the leads in your database isn’t the most important thing. The most important thing is following up with them properly. The company that a prospect feels the most comfortable with is the one that they’re going to do business with. Therefore, the first thing is to know EXACTLY what the motivations of the prospect are. After you know that, it’s imparative to market to them with information, advice and more based on those motivations.
• Sales team education
  • More than 70% of leads that are generated are considered “junk” by sales people. Believe it or not, when interviewed, more than half of the leads considered “junk” said that they ended up buying. You see, they weren’t ready to buy “now”. So many sales people are focussed on the “now” sales and don’t follow up correctly with prospects who are going to be making a buying decision in 6 – 12 months. These prospects end up buying from your competitor.