I was sitting down tonight getting ready to do some press release marketing for a customer and I realized that I had an issue. My selfish intention of the press release to was to promote the business and hopefully create some traffic to the site and therefore leads.

The problem with this approach, if you’re not familiar with press releases and their intention, is that simply “promoting” a business with ad copy disguised in a press release isn’t exactly proper etiquite. It can also get you banned from the better press sites if you’re found doing it often.

After doing some research online and reading many other’s opinions, I came to the conclusion that if you want to do a true PR campaign, then you can’t just always make stuff up… your company should truly remain news worthy. If this seems like to much of a hassle, or if you’re an affiliate marketer or something where you’re strickly generating leads, then the opening of your business may be the only news worthy thing you ever do… but I wouldn’t recommend that as a long term business strategy.

Why are press releases important?

I didn’t always believe in press releases, but have found many reasons why it is not only important, but in many cases imperative.


Googling your name in the search engines.

Google (and the other engines that wish they were google) knows that content that is on press release sites has been already seen by a human and the press release wire site. Therefore, it gives it a bit more credibility. Write a press release per week for three weeks with your name in the title of the press release and watch what happens within days when you google your name. The releases will kick many of the existing pages right out of the results.


Industry site pick ups

We wrote this press release on February 19, 2008 and because the release had two specific words in it, it ended up getting picked up by a well known mortgage industry site the next day. Because of that pick up, we received many inquiries and solidified an ongoing relationship with an exciting start up that has an ongoing need for internet marketing.


Media Attention

There will be times that you will be writing about a topic and a reporter will be researching that topic at about the same time. If that’s the case, there is a great chance that your release will get noticed. If it does, you may get a call from the reporter, or they may quote from your release directory. Either way… more traffic.



Press releases and articles are two of the only ways to get more indexed search results under when people search for you name. The engines are only going to reference so many pages from your site. But, you can build up a list of press releases and then build links to those releases. This allows you to pick and choose what you want people to see when they search your company name if done properly.


Link Building

Let ‘s not forget about one of the most important things… building links. Each press release you write will end up getting posted on multiple sites. Each one of these sites will link back to your site, if you do the resources box properly (most, anyway… some don’t allow the resources box).

So, what do you write about? Well, I’m going to get back to that next time… subscribe to my feed and you’ll be updated when I post 14 and a half Killer Press Release Ideas For Your Site!

4 Responses to “5 High Profit Reasons To Add Press Releases To Your Web Marketing Strategy”

  1. david 27. May, 2008 at 7:51 am #

    This is a really interesting post. I’ve often thought lately that the reliance of links in search algos does ignore a lot of ‘votes’ and what you’re saying makes a lot of sense.


  2. Nelly Nel 09. Dec, 2008 at 10:34 pm #

    I agree with you on all your points. From my experience, there
    numerous press release companies out there that will write a press release for you. They will then give you other added options at an added cost of course. By the time your done with your press release the way its supposed to be written and distributed it can cost you a lot of cash. If your new to press releases it’s not easy writing your own. Especially if you want it to be a runaway success. I did find one company that was recommended to me by Marknet Group Inc a web development firm. The press release company is http://www.prunderground.com. for $69.00 they write your press release and distributed to all the social bookmarking sites. they even sent my press release to The Associated Press and United Press international at no extra cost. They did exactly what you said and now my site has generated about 60% more business. I think your article was very well written and very factual. having the proper press release helped me greatly.


  3. JVL Web Solutions 25. Nov, 2011 at 9:43 am #

    press release are a great way to expose your business over internet


  4. Walter Eggen 20. May, 2012 at 11:48 am #

    Thx for information.


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