Posted April 09, 2012 by Rachel Delaney
There is one goal for your marketing campaigns: generate revenue either through sales or brand awareness that leads to future sales. However, your ability to effectively maximize your profits from investments in social media, e-mail, PPC campaigns, SEO, and blogging ...
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Posted December 08, 2010 by prospectmx
The Most Sexist Marketing CampaignsThe advertising world is a truly fascinating instance of subtle or even overt psychological manipulation. Its basic formula -- (1) Create a feeling of need or inadequacy (2) Offer a product to fill the void (3) ...
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Posted October 05, 2010 by Dave Conklin
Top Marketing Campaign FailuresEveryday, we’re bombarded by advertising. No matter which way you look, corporate messages implore you to purchase their way of thinking. By and large just the sheer amount of exposure works its magic upon consumers everywhere, urging ...
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Posted September 23, 2010 by Dave Conklin
Successful Internet Marketing Company CampaignsFar from the smokey rooms of Mad Men and the old-school ad campaign that told consumers what they were supposed to like, modern marketing whizzes have decided they are just much, much too lazy for that. ...
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Posted September 10, 2010 by Dave Conklin
Any economist will tell you that the world runs on hard work, natural resources and ceaseless innovation. Crafty companies and individuals have discovered that 100% of economists are boring and liars. The world in fact runs on a variety of ...
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Posted September 09, 2010 by prospectmx
Share AMC’s Mad Men has been rocking the airwaves for more than three years. The show, which follows the exploits of Madison Avenue’s Sterling Cooper advertising agency in the first part of 1960’s, has just entered its fourth season and ...
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Posted August 23, 2010 by prospectmx
Ingenious Marketing CampaignsShare Over the years, savvy marketers have systematically discovered and created not only the greatest products to sell, but precisely how to package and push them upon the world. No matter the negatives, or how unnecessary a ...
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Posted August 18, 2010 by Dave Conklin
ShareIn this day and age, someone is always trying to sell you something. Look around yourself right now; it’s incredibly unlikely there is not an advertisement within arm’s reach. In such a crowded market, it’s no wonder advertisers have tended ...
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Posted July 29, 2009 by prospectmx
For many of us that get bombarded on an annual basis with the typical 6 inch, thick, yellow paged book from yester-year and do not feel comfortable with tossing it in the trash for fear getting attacked by many trees.Here ...
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Posted May 15, 2009 by Dave Conklin
I received in the mail one of the most remarkable direct mail pieces ever (Photo thanks to BruceClay.com - Virginia Nussey talked about it here) via FedEx this week. I opened the package and pulled out a very professional package ...
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