Traditional Marketing

b2b b2c impact - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

4 Ways To Integrate Your Marketing Strategy

Posted April 09, 2012 by Rachel Delaney

There is one goal for your marketing campaigns: generate revenue either through sales or brand awareness that leads to future sales. However, your ability to effectively maximize your profits from investments in social media, e-mail, PPC campaigns, SEO, and blogging ... Read More
Old Sexist Marketing - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

15 of the Most Sexist Marketing Campaigns from the Past

Posted December 08, 2010 by prospectmx

The Most Sexist Marketing CampaignsThe advertising world is a truly fascinating instance of subtle or even overt psychological manipulation. Its basic formula -- (1) Create a feeling of need or inadequacy (2) Offer a product to fill the void (3) ... Read More
Marketing Campaign Failures - Internet Marketing in Lancaster, Pennsylvania

15 Marketing Campaign Failures

Posted October 05, 2010 by Dave Conklin

Top Marketing Campaign FailuresEveryday, we’re bombarded by advertising. No matter which way you look, corporate messages implore you to purchase their way of thinking. By and large just the sheer amount of exposure works its magic upon consumers everywhere, urging ... Read More

15 Of the Best Viral Marketing Campaigns

Posted September 23, 2010 by Dave Conklin

Successful Internet Marketing Company CampaignsFar from the smokey rooms of Mad Men and the old-school ad campaign that told consumers what they were supposed to like, modern marketing whizzes have decided they are just much, much too lazy for that. ... Read More
Target Publicity - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

15 Crazy Publicity Stunts

Posted September 10, 2010 by Dave Conklin

Any economist will tell you that the world runs on hard work, natural resources and ceaseless innovation. Crafty companies and individuals have discovered that 100% of economists are boring and liars. The world in fact runs on a variety of ... Read More
Mad Men Marketing - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

15 Genius Marketing Moments From Mad Men

Posted September 09, 2010 by prospectmx

 Share   AMC’s Mad Men has been rocking the airwaves for more than three years.  The show, which follows the exploits of Madison Avenue’s Sterling Cooper advertising agency in the first part of 1960’s, has just entered its fourth season and ... Read More
Successful Marketing Campaigns - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

15 of the Most Ingenious Marketing Campaigns

Posted August 23, 2010 by prospectmx

Ingenious Marketing CampaignsShare   Over the years, savvy marketers have systematically discovered and created not only    the greatest products to sell, but precisely how to package and push them upon the world.  No matter the negatives, or how unnecessary a ... Read More
Business Stress - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

15 Hilariously Failed Marketing Campaigns

Posted August 18, 2010 by Dave Conklin

 ShareIn this day and age, someone is always trying to sell you something.  Look around yourself right now; it’s incredibly unlikely there is not an advertisement within arm’s reach. In such a crowded market, it’s no wonder advertisers have tended ... Read More

Top 10 Uses For The Yellow Pages

Posted July 29, 2009 by prospectmx

For many of us that get bombarded on an annual basis with the typical 6 inch, thick, yellow paged book from yester-year and do not feel comfortable with tossing it in the trash for fear getting attacked by many trees.Here ... Read More
Grasshopper in Grass

My Kids Just Ate Grasshoppers (A Viral Marketing Lesson)

Posted May 15, 2009 by Dave Conklin

I received in the mail one of the most remarkable direct mail pieces ever (Photo thanks to - Virginia Nussey talked about it here) via FedEx this week. I opened the package and pulled out a very professional package ... Read More