Whether or not everyone understands how it works, internet marketing produces results for its adopters. Its hard to argue against fully utilizing a medium when 80% of your target market uses it for initial research, right?

To help share our knowledge with everyone interested in doing Lancaster internet marketing, Dave Conklin of ProspectMX is taking his wealth of internet marketing know-how on the road and passing along “secrets of success” to local business owners.

In a combined effort with the Lancaster Chamber of Commerce & Industry, ProspectMX will be hosting a two-day web marketing workshop October 28 and 29 from 9:30 a.m. - 4:00 p.m.

The two part workshop is divided into five categories, all of which ProspectMX utilizes to develop its custom internet marketing campaigns:

• Custom Lead Generation
• Search Engine Optimization
• Web Systems Tracking
• Lead Generation Follow Up
• Customer Loyalty Building

Get tips on how to write internet copy that sells, analyze competitors websites, and how to use FREE web tracking systems.

Unsure if the two-day internet marketing workshop is for you? Meet Dave and learn how the internet can help you create an innovative marketing strategy with a preview of the two-day workshop Thursday, October 16 from 1:30 - 2:45 p.m.

Early bird registration for the preview is $60 for non-chamber members, but attendees of the preview receive a $30 credit towards workshop registration. Day of registration for non-chamber members is $65.

Non-member pricing for the two-day workshop is $995. Discounts apply for the preview and workshop for Lancaster County Chamber members.So get out of the office, learn something new, and become a MASTER of internet marketing.

To register or for more information on the workshop and the preview session, contact Angi Fritz at by phone at 717.397.3531 ext. 172 or e-mail [email protected]

Many companies are in a position where they have a tech savy marketing department and they just don’t know where to go. A popular option for companies in these situations is book us for on site consulting.

What happens during on site consulting?

We will come to your location and meet with you and/or your team about your current marketing systems. It is important for us to understand exactly who your target customer is and what types of things that customer is interested in while they are in the process of choosing to purchase your product of service.

Once we have your “ideal customers” profile, we will be able to put together a plan that can be used by your team to implement. We will consult in all of the following areas:

• Maximizing ROI with PPC and PPA marketing
  • Pay Per Click marketing is easy. Doing it the right way isn’t. Measuring the results isn’t either. It’s a full time job. However, our experience within this industry and knowledge of the internet consumer puts us in a place where can can help your company to reduce it’s prospect acquisition costs dramatically.
• Creating multiple Prospect Streams
  • It is important not only for testing ROI, but also to maximize your market share of available prospects. In order to achieve this, you need to set up multiple prospect streams. We will put together a plan for you to make this happen.
• Effectively marketing to aquired prospects
  • Getting the leads in your database isn’t the most important thing. The most important thing is following up with them properly. The company that a prospect feels the most comfortable with is the one that they’re going to do business with. Therefore, the first thing is to know EXACTLY what the motivations of the prospect are. After you know that, it’s imparative to market to them with information, advice and more based on those motivations.
• Sales team education
  • More than 70% of leads that are generated are considered “junk” by sales people. Believe it or not, when interviewed, more than half of the leads considered “junk” said that they ended up buying. You see, they weren’t ready to buy “now”. So many sales people are focussed on the “now” sales and don’t follow up correctly with prospects who are going to be making a buying decision in 6 - 12 months. These prospects end up buying from your competitor.