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Internet Marketing Strategies
If You Only Do One Thing Today, Do This
About a year ago I was in the market to purchase a new car. I wasn’t going into this process cold. I knew what I wanted, what it was worth, and what I was willing to spend. I was ready ... Read More
10 Things Website Owners Need to Know about Google’s Mobile-Ranking Change
Is Your Website Ready for Google's Mobile Update? On April 21st, Google will be launching a new algorithm update that will affect search engines on mobile devices. This change is said to be bigger than both “Panda” and “Penguin,” and will ... Read More
6 Things Mortal Kombat Taught Me About Marketing
Marketing and Mortal KombatOn June 2, 2014 NetherRealm Studios announced the next installment of the series Mortal Kombat. An entire generation of adults can conjure up memories of smashing buttons for hours playing the fast paced fighting game. From looking ... Read More
Establishing, Managing, and Maintaining Client Communication
As an internet marketing agency with a long list of clients and an even longer list of projects, client communication can feel like a project of itself.As projects get more complex, CRM’s get more interactive, and internal web-based task management ... Read MoreCreating Buyer Personas: Translating the Data into Reality
For any marketing agency, buyer personas are a crucial step in the process of a campaign. Building buyer personas with your team will allow you to easily see your campaign from the audience’s perspective, in order to target to needs ... Read More
How We Improved Conversions By 266%
Internet Marketing TestingToday’s modern day internet marketer is a scientist testing different versions of pages and doing whatever it takes to get better data. We never rest on “good is good enough.” We constantly look to improve any core metric ... Read More
Kevin Spacey and Content Marketing
Kevin Spacey.Enough said...? Okay. Maybe I need to go into a little more detail then. I bet, first, that you're asking yourself, "why is this guy blogging on an internet marketing company blog about Kevin Spacey?" Well, you’re right. It ... Read More
Breaking It Down: How Content Marketing Benefits Your Business
Trying to explain WHAT content marketing is, let alone how it can benefit a business, can be a challenging endeavor.Most business minds, from CEOs to marketing managers, are stuck in the mindset that all marketing should directly generate leads/sales, or ... Read More
Tips For Preparing Your E-Store For International Customers
Want to take your website global but not sure where the best ecommerce markets are or how to attract international customers? Below, in this infographic published by Brokers Worldwide - an international provider of mail services - you’ll find a ... Read More