Content Marketing

As an avid reader, I have noticed that many who do not share my passion for books tend to demean them. As part of a One Hour Blogging Challenge, I decided to address and dispell the most common misconceptions about books.

10 Common Misconceptions About Books: A One-Hour Blog Post

Posted July 28, 2015 by Rachel Delaney

As a book lover, it’s beyond frustrating when people tell me that they don’t like to read. It’s even worse when they dare to insult one or more of my favorite books or series. Anymore, it seems as though there ... Read More
Repurposing Content to create more compelling content ProspectMX

In With the New, In With the Old

Posted May 15, 2015 by Scott Rehnberg

5 Easy Ways to Repurpose Content   As Bill Gates said back in 1996 “Content is King” and he was right. That truth still holds up.  One of the best things you can do for a website, blog or business, in general, ... Read More
Target Audience Marketing Taylor Swift ProspectMX

Taylor Swift, 2-Year-Olds, and Target Audiences

Posted January 15, 2015 by Scott Rehnberg

Finding and Using Your Audience for Better Content Sharing My 2-year-old loves to sing and dance. She is constantly pulling on my hand to have impromptu dance parties in one form or another. And as a father, I love every minute ... Read More
Kevin Spacey & Content Marketing - SEO & Internet Marketing in Lancaster, Pennsylvania

Kevin Spacey and Content Marketing

Posted September 12, 2013 by Joshua Cranmer

Kevin Spacey. Enough said...? Okay. Maybe I need to go into a little more detail then. I bet, first, that you're asking yourself, "why is this guy blogging on an internet marketing company blog about Kevin Spacey?" Well, you’re right. It ... Read More
content marketing infographic - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

Breaking It Down: How Content Marketing Benefits Your Business

Posted April 19, 2013 by Ashley Lichty

Trying to explain WHAT content marketing is, let alone how it can benefit a business, can be a challenging endeavor. Most business minds, from CEOs to marketing managers, are stuck in the mindset that all marketing should directly generate leads/sales, or ... Read More