I’ve been trying to talk my customers into some three way link love lately. Crazy!?!?! Yep!

Check it out. When you’re building links for a new domain name that was recently purchased, which some experts feel isn’t worth the time, I believe that it’s EXTREMELY important to start first by creating content that is actually valuable for the sites competitors… NOT THE CUSTOMERS.

This is mis-understood by many of our customers before we get a chance to explain it to them. I’ll explain and feel free to tell me I’m insane in the comments.

Let’s pretend that I’m doing a lead generation campaign for a large event planning company. This company wants to meet people who are planning large corporate picnics and retreats nationwide. They have JUST purchased a domain name and because of that they have no authority with the search engines.

At this point, we would build the site in two separate pieces on the same domain. The first piece would include a basic lead generating landing page that we would toss adwords and yahoo ppc at and begin generating leads immediately.

The second phase, however would not be targeted to the sites potential customers. It would actually be targeted toward the sites competitors and provide those people with something remarkable so that it builds links. You see, if we create something of great value for the competitors to use on their sites, they will link to the new site.

You could create something of value for your potential customers as well… but here’s the thing… In many cases the customers do not have sites that would provide you with RELEVANT links that would effectively tell the search engines what your site’s about.

If you get ten links from sites that show up in the search results when you enter [your keyword phrase], won’t the search engines more quickly consider you relevant to [your keyword phrase]? Of course.

So, where the heck does the three-way take place? Right here! Once you have created a lot of industry targeted links by providing your competitors with creative and remarkable content, tools, articles, ebooks, videos… or whatever, then it’s time to use the organically ranked section of your site to help your customers.

The bottom line? Don’t worry about the portion of your site you want organic ranking for actually getting traffic from potential customers. Build resources for your competitors first… create great relationships with them… REAL ONES. Become trusted… and then go after the customers once you have trust in the industry.

So I was making a sales call the other day to an individual who filled out one of our online forms interested in some more information about ProspectMX.  I called the number and a guy answered and I asked for the person that was on the form and he proceeded to explain there is nobody here by that name. Then I asked if this was so and so business and he said no and then I obviously read back the number on the form and he said that is my number, actually my cell number. At that point there was no more need for pointless questions and my sales mind simply overlooked wrong guy right number and proceeded to the obvious next question. However, before a hint of air could pass through my lips the guy on the other end asked “So, what is it that you do?” I kindly went into detail about our services and that lead into a 20 minute pitch which proceeded into a scheduled appointment for next week.

Now one obvious conclusion is that this person is actually the person that did indeed fill out our form and is caught up in it so much at this point, there is no turning back. Whatever the case, I want to thank either my new prospect or Mr. Smith for filling out our form and putting in this other persons phone number. And Mr. Smith please call me anytime with your needs and feel free to leave a wrong name with the right phone number.

Most people I talk to are triggered to Internet Marketing by one simple conclusion “Nobody Can Find Me”. Without internet marketing your website is a brochure sitting in the storage closet undelivered to potential clients. The amount of traffic that goes by that closet and sees your brochure is minimal and if someone goes by that closet and looks at your brochure they were probably searching for pens or a tablet and stumbled across your brochure and for the most part you will not even realize they took a look at your brochure. There is not necessarily anything wrong with someone that is looking for pens to see and read your brochure, the real problem is not knowing that they looked at your brochure.

Your website is alot of times the end result….not the beginning. If you are not doing anything to drive traffic to your site and you do not have your site equipped to track and capture information from people visiting it, you are throwing away the 10s of thousands of dollars you spent on your website. Make sure your Internet Marketing plan includes every step of the process from every aspect of “Being Found” to full traffic reports to complete lead capture from your site and landing pages to contact management to prospect conversion.

Internet Marketing is more than a website….it is a complete online solution for any business.

There are so many different forms of marketing that don’t really make sense. For years, companies have spent countless dollars on marketing vehicles like magazines, television commercials, billboards and more without having an understanding of what the exact results would be.

There is no longer a need to do that. The guys at ProspectMX have figured out a way to guarantee you results for your marketing dollars. Just imagine what it would be like if you could go to your advertising agency and tell them that you weren’t going to pay them if they didn’t produce you results.

As experts in search engine marketing and online at lead generation, we are able to figure out exactly how consumers who are interested in your products will respond to certain advertisements and offers they are presented with over the Internet.

Imagine for a second that you sell golf balls. It would probably be true that you wouldn’t want to market your golf balls to people who don’t golf. The customized lead generation pages that we create for your company would specifically target an audience who golfs. Not only would the page target that audience, but so would the marketing campaign that we put together. We can create marketing campaigns that not only specifically target an audience in terms of interests but also an audience in terms of geography. What we have created is truly unique and powerful and will do wonders for your businesses bottom line.

How It All Works

The first, and most important thing that we can do is to have a phone consultation where we will go over your current marketing systems. It is important that we understand exactly what your current ROI is in your different marketing programs. If you’re currently not measuring those bottom lines, we can consult you on ways to do so. Without proper measurements, it’s impossible to understand how beneficial the results are.

Once we understand your current marketing systems, we will be able to begin identifying your target customer. Understanding things like what terms your target customer might search for on the Internet, their age, sex and other factors will help us to put together an incredible test campaign. This test campaign is what defines the cost per lead, retainer fees and other aspects of your customized lead generation program.

The next, and most exciting, part of this entire process is the test campaign. This is where we find out exactly how consumers in your industry respond to the offers that we present to them on the Internet. Before we ever do any of this testing, we sit down with our team and analyze what offers your customers may or may not be interested in. We also do research that tells us what terms are popular on the internet. Then we create specific advertisements for each of those offers and keywords. This is a long process where we do a lot of thinking about your target customer. There is a nonrefundable $500-$1000 fee for the testing phase. In some rare cases it may actually be more, but you will know this before we do the campaign.

Finally, we will present you with an agreement. This agreement will outline three basic things:

1. The total cost per lead.
2. The number of leads that we can create in a given amount of time.
3. The retainer required to get the campaign started.

Once we have agreed upon the terms we will begin your campaign, we will continue to deliver leads to you until your retainer runs out. When it does, you’ll have the choice to give us more of a retainer or to stop the campaign altogether. In most cases, we do not do long-term contracts. However, we will provide you with a discount if you do so.

To get involved with our exciting customized lead generation solutions. All you have to do is give us a call at 717-431-0505 or send us a text message using the box to the right.