A Pinterest board with several dofollow links included

There’s a lot of chitchat amongst the throngs of social networking-philes about the rise of Pinterest this year as a player in the social media universe.

While there are still tons and tons of consumers seeing their Facebook and Twitter friends (mostly female) using Pinterest who want to get in on the “pindemonium” (cheesy – sorry), the internet marketing community is actively trying to figure out the best way to leverage Pinterest and its reported ability to drive more referral traffic on the web than Twitter as a way to aid client campaigns.

There’s no question that there are benefits for referring traffic – and that’s very important. However, like many internet marketers who have come up through the ranks as link builders, I often look at the web as connections via blue words. With the knowledge that search engines are increasingly looking to social signals as a way to establish website quality and relevance for keyword rankings, it’s becoming harder as Pinterest grows to deny its potential to positively effect an SEO campaign (aside from the dofollow links :) ).

After taking some time to read other people’s opinions on the subject (as well as gather my own), I’d like to share my cheatsheet for link building using Pinterest.

How do you build links using Pinterest?

To me, the link building process on Pinterest is very similar to link building using any other social bookmarking tool. Here’s the step by step process I take…

  1. Identify images on each of your top product or service pages that are most compelling. Try to avoid company logos or call to action images (like your BUY NOW button), however.
  2. Create a board that includes a target keyword phrase for a series of the images you’ve selected. If you’re a tobacco retailer and want to feature your premium product, maybe your board should be called “Premier Cigars from Santo Domingo.”
  3. Make sure you have the “Pin It” bookmarklet installed on the toolbar of your web browser and that you’re logged in to Pinterest.
  4. Navigate your website to pull up the unique pages of each product/service that host the images you want to pin.
  5. Click your bookmarklet and make sure you have the right image selected as well as the right board assigned to your pin.
  6. Type in a caption, trying to use the primary keyword.
  7. Click “Pin it.”
  8. Rinse and repeat as necessary.

What type of websites should be using Pinterest as a link building resource?

In my opinion, any website that sells a product or offers a service where visuals play an important role in the buying process have just cause to build boards of their best images on Pinterest. Some of those particular industries include:

  • Automotive
  • Construction
  • Any e-commerce for consumers
  • Health clubs and spas
  • Home improvement companies
  • Hotels and travel destinations

How can Pinterest links help my brand online in other ways?

A Pinterest board of all images from Amazon.com

As I briefly mentioned above, Pinterest can send a ton of referral traffic and does provide “dofollow” links for shared photos. While links from Pinterest do not contain that highly coveted anchor text that most pro linkers are in search of, it is my belief that having content on Pinterest will begin providing a positive boost in the “social signals” area of the algorithm.

Monitoring your links that have been shared on Pinterest is also a great way to see what products people love on your site, which can lead to helping make decisions for products to target with traditional link building.

There are also individual pages on Pinterest that collect all images shared on the site for a specific domain. If you want to keep track of what types of content and how many times the content on your website that has actually been pinned, the steps are pretty simple:

  1. Go to pinterest.com/source/your.url/ (of course, insert your ACTUAL URL where I put the placeholder “your.url”)
  2. Check out the images people are pinning from your website.
  3. Prepare to be amazed what some people find on your site and pin to their boards!

Final thoughts on links and Pinterest

Now that you’ve beared with me through these steps, you should be better prepared to begin using Pinterest as part of your link building, link popularity, or link marketing strategy. And because the information I included above certainly wasn’t enough… here are five OTHER great posts on link building using Pinterest:

- by Jonathan Bentz, Director Of Client Marketing

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8 Responses to “The Cheat Sheet For Link Building Using Pinterest”

  1. Nicky 10. Mar, 2012 at 8:39 pm #

    I believe Pinterest will be something big. I notice that its the biggest hype at the moment. Everybody is talking about it. However i have a hard time to understand how to use it very good.

    Im glad this blog is sharing some usefull insights about how to use Pinterest. It will definitely be a SEO factor if this will be just as big as twitter and facebook. Pinterest is a big like a replacement for the picture media such a Flickr. Flickr was more personal pictures and not really that social. Pinterest is making things more social.

    This is a good article and the resources are also valuable. Thanks for sharing this information.

    [Reply]

  2. Courtney 12. Mar, 2012 at 8:03 pm #

    Thanks for the information. I don’t use Pinterest but I plan on using this information with my Clipix account instead. I find Clipix to be more useful and offer more features, like better security and personalizing options. Good articles thanks for sharing.

    [Reply]

  3. Jonathan Bentz 12. Mar, 2012 at 8:57 pm #

    Thanks for recommending Clipix. Never been there. Guess I will have to check it out.

    [Reply]

  4. Ashley 13. Mar, 2012 at 2:01 pm #

    Am I the only one that mispronounces Pinterest?

    [Reply]

    Jonathan Bentz Reply:

    Yes.

    [Reply]

  5. Ash.O 30. Aug, 2012 at 5:37 pm #

    Thanks! We’re glad you like it!

    [Reply]

  6. Nathan Hammond 30. Nov, 2012 at 12:17 am #

    Check the inspect element. It seems as though the link to their hosted file is DoFollow, and everything else is NoFollow.

    It even confused the MOZBAR….

    [Reply]

  7. Cynthia 19. Apr, 2013 at 7:35 am #

    WOW just what I was searching for. Came here by searching for pinterest for
    link building

    [Reply]

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