Facebook For Small Business, Part 3: Easy Ways to Promote Your Page

This is Part 3 of a 3-part series giving practical, easy-to-implement advice to small B2C businesses on how they can use Facebook to promote their business, increase customer satisfaction, and gain a whole new customer base.

Check out Parts 1 and 2:
Part 1: Creating Your Facebook Business Page
Part 2: Practical Tips for Updating Your Facebook Page

Beginner’s Guide to Promoting Your Facebook Fan Page

Comprehensive promotional campaigns for Facebook are probably best left to the professionals (like us!) but there are some fairly easy things you can do yourself to start promo

ting your Facebook page. The biggest goal is to attract more fans and more “Likes” to your page – when someone “likes” your page, you’re showing up in their news feed for all their friends and acquaintances to see!

Get started with promoting your page by:

  • Adding the link and Facebook “Like Box” to your website in a prominent place (preferably every page if possible).
  • “Like” your own page – and get all your employees too as well – this helps you reach out to each person’s “Facebook sphere of influence” and may result in more “likes” from their friends and acquaintances.
  • Incorporate your Facebook URL into marketing materials like business cards, brochures, Power Points, etc.
  • Add a link to your Facebook in your email signature and any other social profiles you have (such as LinkedIn).
  • Add your Facebook link or URL to your digital media, like press releases, news articles, and videos.
  • Tag other popular Facebook pages in your updates (where relevant) using the @ symbol – their fans may notice and give you cross-traffic.
  • Share the love by “liking” local businesses – many will “like” you back. This includes any of your vendors, distributors, service providers, etc.
  • Hit up your own sphere of influence (relatives, friends, business associates, etc.) and get them to “like” your page. (Use sparingly - your don’t want to bug them TOO often).
  • Write a blog post about your Facebook page and how it benefits customers and prospects.
  • Invest in Facebook ads – Facebook’s PPC option is still relatively inexpensive and rather easy to set up once you’re familiar with it.

It’s worth mentioning that Facebook WANTS you to use them to promote your business – which is why they continue to add more functionality to make that possible. You can take advantage of their “Facebook Offer” app to attract customers, add custom-designed apps and pages to better “brand” your page. This makes it more engaging, which, in turn, makes the promotion of it easier.

By implementing more comprehensive Facebook marketing campaigns, you can promote your company, your website, and your Facebook page - all at the same time.

For example, a custom Facebook page can be designed to promote a contest you’rerunning. You can incorporate contest details and the entry form right on your Facebook page – every entry is a new lead or prospect for your business!

Using a combination of Facebook advertising, social media promotion, and blogger outreach, there’s no telling how much new traffic you can drive to both your website and Facebook page!

Are You Convinced Yet?

Facebook isn’t going anywhere. And even if it was, there would soon be something similar to replace it – after all, your future customers have grown up on this stuff – so you’d better be there when they’re searching for something you can provide!

It really isn’t that hard to start using Facebook regularly if you have a reliable, diligent employee who is willing to learn, can handle the responsibility, and understands that the overall goal is to engage and attract customers and prospects.

Honestly, who wouldn’t want to get paid to sit on Facebook for a couple hours a week?

If you have any comments or questions, please comment below and we’ll reply ASAP!

If you missed Parts 1 & 2, check ‘em out!
Part 1: Creating Your Facebook Business Page
Part 2: Practical Tips for Updating Your Facebook Page