On-Page Optimization

There are many elements that attribute to a perfectly optimized page. It isn’t until the web of marketing and SEO efforts are completed that a page comes to life.

Here at ProspectMX our on-page optimization process starts from the core with internal site structure analysis. From there we work to optimize the content that’s driven by these variables:

• Crawler Accessibility, XML Sitemaps
• Meta Data & Schema Markup
• Title Tags & Rich Snippets
• Device Responsiveness
• Convenient Site Navigation

The direction of a website is ultimately determined by the product or service offering. We’re here to look at those elements and identify opportunities through:

• Classifying the Searchers Intent
• Pinpointing Missed Keyword Opportunities
• Spotting Irrelevant Data
• Creating Congruency Between Existing Content 
• Encouraging Keyword Frequency Through Natural Means

As these steps are completed, pages are styled and emphasized to guide the user through the desired path, creating the ultimate user experience.