Redefining a Brand : ProspectMX 3.0March 28, 2012
In the coming months, we will be working towards rebranding and redesigning the ProspectMX website. When I joined ProspectMX in 2008, the original website was still in place and for the most part we were happy with it. The following year we began brainstorming ideas about what we could do to change the site and make it more user friendly. In the course of discussions we settled on the idea to add common questions to the site, have a team centered motif, and use a wood background that would permeate all of our print marketing. All of these are still in place as of February 2010.
It’s my pleasure to announce that we will be changing once again. It’s been nearly two years, and in that time a lot has changed, we’ve learned a lot, and we’d like our website to reflect. I will be charting the progress through blog posts until the site is launched. It’s my hope that you will follow us on our journey and chime in with your thoughts. Also, it will be a peek behind the curtain of a web design that will hopefully be enlightening to others thinking of redoing their site.
What can you expect from ProspectMX’s new design?
For one, simplicity. Anyone that knows me knows that I prefer clean and simple designs. The easier to use the better. We’ve sat down and evaluated the most important things to include on our site, and what we should focus on to make visiting as intuitive as possible for the viewer. You can also expect less of a focus on the team members. While some of us like having our portraits on the homepage (and some don’t!), we want the initial focus of the site to be about the visitor. How can we serve you? That doesn’t mean the team will not be present on the site. We will have a bigger focus on videos and interactive content deeper in the site that will provide information and training. Overall, the site will be getting a new coat of paint and more relevant content.
How will the design look?
That’s the big question, and something that is still very much “in process”. We’ve freshened up the logo, keeping the same general theme while making it brighter, cleaner, and easier to use on both print and web. You can see the difference below.
Also, we’ve changed the look of the print pieces, which will tie in to the new look. This is the direction we’ll be headed. Stay tuned to see where we end up.
By Ashley Walter, Director of Operations
Ashley Walter is ProspectMX's Marketing Operations Manager. With a BS in International Business and concentrations in Marketing and Spanish, Ashley uses her knowledge in these industries to manage every aspect of a client's campaign. Before coming to work full-time at ProspectMX, she held an internship with us and demonstrated remarkable skill and knowledge in the internet marketing field. Creative, meticulous, and hardworking, Ashley is the go-to girl for ProspectMX and can handle any task or situation that is thrown at her.