Ray Zalinsky Road TripJanuary 15, 2009
Although not as lengthy of a trip as the Tommy Boy venture (but very close to as much fun), yesterday Mark Fischer and I did some old fashioned door-to-door, pounding the pavement sales calls to businesses throughout the greater Philadelphia area.
We want to express much admiration to the many security guards we encountered that did their jobs and would not permit us to pass through to any possible decision makers. Also, we want to apologize to the young lady at the one business that opened the door for us but then took a “tongue lashing” from one of her bosses for letting us through. Thank you!
As Mark and I were venturing through one of the business parks we became curious as to how many other internet marketing/SEO companies send their sales force out cold calling on businesses in this manner. Further more, how many SEO firms have a sales department and do any type of prospecting?
We have been very successful with generating leads online (obviously), but we like to be more aggressive with introducing our services to others. It is still surprising how many businesses do not understand what we do and that a website automatically gets ranked.
I would love to hear any practices or structures that other SEO firms have for their sales and customer service departments. Please include funny stories. Of course, we would love to offer advice on those tough situations.
By Ashley Walter, Director of Operations
Ashley Walter is ProspectMX's Marketing Operations Manager. With a BS in International Business and concentrations in Marketing and Spanish, Ashley uses her knowledge in these industries to manage every aspect of a client's campaign. Before coming to work full-time at ProspectMX, she held an internship with us and demonstrated remarkable skill and knowledge in the internet marketing field. Creative, meticulous, and hardworking, Ashley is the go-to girl for ProspectMX and can handle any task or situation that is thrown at her.