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Paid Search

The spoke of an online marketing campaign that guarantees you have an impact on specific search terms.

paid search - Technical SEO & Internet Marketing in Lancaster, Pennsylvania

Paid Search Services

Paid search campaigns remain one of the best ways to get immediate, targeted traffic to your website. They give you the opportunity to pay to promote your business in top positions across search engines, social sites, and content networks.

The best part of PPC advertising is that it results in quick, actionable data that drives optimization of your campaigns and maximizes performance. The problem is, too many companies adopt a “set it and forget it” mentality when it comes to paid search, which is one of the quickest ways to throw away your money.

Running successful PPC campaigns require regular research, testing, evaluation, and optimization of the campaigns. Are you ready to make Pay Per Click work for you?

Brand Promotion

Raise top of mind awareness and generate leads for your brand, products, and services while increasing your visibility across search networks, social sites, and content networks.

Target Audience

Pay Per Click advertising gives you the ability to target the audience you want, when you want it, where you want it with keyword, geo-targeting, and demographics control.

Analytics Tracking

Track data, visitor engagement, and leads to make informed marketing decisions and determine the CPA (cost per acquisition) of your paid traffic to calculate Return-On-Investment.
PPC Management
PPC campaigns take constant monitoring, testing, and tweaking to maximize success. Staying abreast of new developments and understanding all the options and capabilities of platforms like Google AdWords and Bing Ads can be a full time job – but that’s where we come in.
Remarketing Campaigns
Remarketing campaigns ran through platforms like Google AdWords or Adroll can help you automatically follow-up with visitors to your website who don’t necessarily buy or engage with your company the first time around. Remarketing can also help reinforce brand awareness and authority and drive higher conversion rates on your site.
Facebook Ads & Facebook Exchange
Perhaps no other platform brings detailed audience targeting to the table like Facebook Ads and the Facebook Exchange (FBX). Facebook PPC allows you to target your message directly to your demographic - filtering by age, location, gender, interests, activities, and more; ensuring your message gets in front of whom you want, when you want.
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