How Google Works Infographic came out with this awesome infographic that breaks down how Google works… very cool.

How Google Works.

Infographic by the Pay Per Click Blog


Matt Cutts In Space Promo Video

You’ve asked for more information and we’re here to give it to you.

When we announced that we were going to launch Matt Cutts into space and asked for your ideas on what we should name the rocket we received many emails asking for specifics on what we were going to do.  So, we had our video pro Adam Perry create this demo video that explains it all a bit further.  It’s well worth the watch… check it out.

Be a part of the experience and share this on your site! We’ve already put together the code for you:

Vote Now For What The Matt Cutts Rocket Should Be Named!

What should the Matt Cutts Rocket be named?

  • Spam Blaster (36%, 16 Votes)
  • The Mocket Cutter (18%, 8 Votes)
  • Black Hat Express (18%, 8 Votes)
  • Spam Cannon (14%, 6 Votes)
  • SPAMTRON5000 (14%, 6 Votes)

Total Voters: 44

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We’re Launching Matt Cutts To Space (We Need You To Name The Rocket)

UPDATE: New Promo Video For The Launch Here

Comment Below To Name The 10 Foot Matt Cutts Rocket That Sends Matt To Space In April

OK, not to space. BUT, we are indeed going to launch a rocket… and Matt Cutts… really freakin’ high.  The flight should last about 2 minutes and will be videotaped with both on board and exterior cameras.  If you’ve never see an on board rocket cam, you’re going to be in for a treat.

Matt CuttsFor those of you who don’t know (many of our readers are not actually in the internet marketing world), Matt Cutts is the spam engineer for Google. He’s kind of the “face” of Google at search conferences and the like.

We Had A Company Make A Custom Matt Cutts Action Figure

Last year, our team decided that we were going to spend a few bucks to have action figures created of different SEO’s and do some crazy videos and things with them throughout 2010.  Of course, it seemed appropriate to start with Matt being that he is the Greenspan of the search world.

Joe Latrell with the top portion of his custom made Matt Cutts rocket

Joe Latrell, a rocket scientist who works on the ProspectMX team with the top portion of his custom made rocket that is set to send Matt rocketing to space this April

Understand that when we ordered the Matt Cutts “doll,” Matt had just shaved his head and was looking extremely buff. So, you’ll notice that the action figure is that of a “ripped” Matt Cutts with a shaved head.  haha… We love you, Matt.  :)

After debating in our meetings about what we should do with him, we finally decided the obvious:

Build a 10 foot rocket and launch it into the air, with video cams on board.

It just so happens, that Joe Latrell (who is a rocket scientist… literally) works on our team and has been lauching enormous rockets (some the whole way to space) for years. While this one isn’t going to go to space, it will go about 1 mile into the atmosphere.

Matt Cutts sitting in his ergonomic custom chair inside of his  rocket

Matt Cutts relaxing in his ergonomic chair inside of his custom made rocket

So, the launch date that we’re shooting for is some time in April. But we have a problem. We need a name.

We Need Your Help To Come Up With A Name!

Soooo… All you have to do is comment below with what you think the name should be. Then, in a later blog post, we’re going to allow you to vote for the winner from the best 5 (as decided by us). The final name selected will be placed on the rocket.

We will keep you updated with the progress of our rocket as it’s assembled with videos and pictures right here on the ProspectMX blog.

So… go ahead… What should we name the rocket?


Reduce, Re-use, We’re Not Talking About Recycling Here.

So your business is green now… how about your website?

Imagine if you printed each page of your site, and then gave them to Google. Then, after you handed them over, Google had to file them away in their archives. The smaller the pages are, the less space your pages would take up, correct?

If we look back at rule no. 1 of the Three Golden Rules Of SEO: “Do right to Google and Google will do right to you,” we uncover a great SEO rule for techs: the more we can reduce the size of the pages on a website, the better the website is for Google to crawl.

So - how do I reduce the size of my pages and my site?

Removing on-page CSS and Javascript and placing them in external files.

Reusing the same style sheet and javascript file will make your site easier to update and also more consistent. This will also reduce the total number of bytes the page contains when Google has to index it. In order to do this, you would need to edit the pages of your site and move the code into a seperate file.

Given the sample below, PennDOT has 87 lines of javascript on their home page. They could copy and paste that code into a file called home-page.js and replace all those lines of code with 1 line.

<script src=”/home-page.js” language=”JavaScript” type=”text/javascript”></script>

For moving CSS, it is the same approach but the code is slightly different. Take a look at the 300+ lines of CSS on the Lancaster County Library website. This can be easily moved to an external style-sheet by copying and pasting that code into a file named home-style.css and replaced with 1 line in the head section as follows:

<link href=”/home-style.css” rel=”stylesheet” type=”text/css” />

You’re welcome Google, we just saved you 8KB of bandwidth and 8KB of storage each time you index those two pages!

No-Index duplicate pages with robots.txt

Create a file in the main directory of your website named “robots.txt”. The search engines will read this file each time it crawls your site to see what urls you don’t want included in the index. To determine what urls to exclude, you could do a Google search using “” and look at the results.

If you have a lot of duplicate pages, especially from a dynamically generated script, the results will most likely be displayed at the end of the results. Click to the end of the pages of results, and look for the caption at the end “In order to show you the most relevant results, we have omitted some entries very similar to the X already displayed.”

If you like, you can repeat the search with the omitted results included. Click on that link and browse through the duplicate results. Once you have determined some urls to exclude you would simply add them to the robots.txt one url per line, as follows:

User-agent: *
Disallow: /url-to-block

The search engine spiders support blocking an entire directory as follows:

User-agent: *
Disallow: /directory-to-block/

Googlebot specifically supports a wild card feature. So if you would like to block an entire range of urls, say from a web calendar at an address like /calendar-2009.html you could do this as follows:

User-agent: googlebot
Disallow: /calendar-*.html

See if your web server supports the If-Modified-Since HTTP headers

I use a Firefox plugin called Live HTTP Headers so that I can inspect the http server headers. This is a handy troubleshooting tool while testing 301 redirects as well.

In order to use this you would need to be using Firefox, and install the plugin. Go under the tools menu and choose “Live HTTP Headers.” Leave the box open and load your website in the browser.

Several lines of text will go whizzing past. Go the whole way up to the top to look at the original request and response. Note the headers for a page from Wikipedia in the image below. In the first section - “GET /wiki/Google HTTP/1.1″ - is the request that the browser sent to the server. Note the line “If-Modified-Since.” This second section is the response from the server. What we are looking for here is the first line “HTTP/1.x 304 Not Modified” and “Last-Modified: Sat, 24 Oct”… This server does support the If-Modified-Since HTTP header.

When the Googlebot spiders this page again, it will be able to determine if the current web page is newer then the one already in the Google cache, therefore saving bandwith to download the page and storage space to store duplicate pages.

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Google Voice Applications For Internet Marketing

Is Google finding a way to integrate the tracking of online and offline marketing results?

Many people know that one of the great things about internet marketing is the ease and accuracy with which marketers can track the results of their efforts. With internet marketing, it’s generally not a case of not enough data. It’s more like:

“What in the world do I do with all this data?! What’s relevant for my company?”

Google Voice Phone Call TrackingBut what about businesses that still rely on that antiquated tool – the telephone – to do business? How do you know which marketing activities generate the phone calls? Was it that magazine ad, an internet search, that midtown billboard, or a customer referral? Sure there are ways to track that, but none of them are convenient.

Your trusted, data hungry friends at Google may be working on a solution for at least part of this phone call tracking problem. Using Google Voice, the search engine has begun tracking phone calls that are coming from ALL Google-related internet marketing sources.

Google Voice allows for the creation of a phone number that is not tied to a particular location or phone. Instead, the number is tied to you or your company. The user can also control which phone rings (office, home, mobile, etc.) when someone dials a Google Voice number. A “G-Voice” account is similar to a Gmail account in that it’s portable and more flexible in where, when, and how it can be used.

One of the things that is rumored to be part of Google Voice (which is only available by invitation only at this point) is call tracking. If this is the case, companies would be able to use their Google Voice phone number in various internet marketing mediums to track calls generated from those sources. Two mediums that jump out right away are AdWords Pay-per-click and Google Local Business Center.

Yes, there are PPC management companies that connect sponsored ads to phone numbers. But if Google could provide a way to use that phone number across a variety of online properties, I think it would be quite valuable.

Ease of measuring marketing results is always a good thing in my book.

Get more info about Google Voice from this handy YouTube video.