Attention Chief Executive Officer


Dear CEO:

I want to thank you for the opportunity to reach out to you today, I know that you are busy… I will try and keep this brief.

Your web presence is poor, non-existent, incognito, losing you money and quite honestly….sucks! It lacks the true meaning behind having a website and that is to increase your profits, yes that is correct….increase your profits! Now you are asking how do I know this?? Well, it is quite simple…..your potential buyers (prospects) cannot find you, which means you do not exist in their eyes, which means they will never have the opportunity to buy from you, which means you are losing money.  Feel free to continue to spend your hundreds of thousands of dollars on trade shows, trade journals, print advertising, TV commercials, Radio Spots, direct mail and the many other traditional forms of marketing available. Meanwhile, realize that 90% of all buying research and decisions takes place through the internet.

I know what you are saying, we are doing SEO, SEM, Social Media and some other forms of Internet Marketing Services and I have to stand right up and tell you… are not! You might be dabbling in it, playing around with it, testing things, increasing traffic and perhaps feel that your outsource firm or internal efforts are maximizing your potential, when the truth is due to their uneducated, lack of knowledge….you are losing money. Your Internet Marketing campaign must be conversion and profit focused and most external and internal teams do not have the experience or knowledge to make that happen……so you keep losing money.

You see I have been through this with your marketing department, sales manager, IT department and various other executives within your company and they seem to have this fear that you will deny this need even though it is a MUST HAVE. I have strongly demanded that I cannot believe you would take this approach since this is such a missing link to your overall marketing strategy and one that cannot be ignored any longer. Perhaps, you should re-engage your marketing department and various other execs showing them your support of such an initiative.

See my job is to take your online presence to a whole new level that you cannot even comprehend and I know that sometimes there is not even a budget established. Not having a budget is truly not a good enough reason to lose an enormous amount of potential income especially for a strategy that is so precisely trackable. Go find out how many people viewed that TV Commercial you ran or saw the full page magazine ad you placed in that trade journal…..not gonna happen, is it?

Well I have taken up enough of your time today and I will follow this letter up with repeated phone calls and contact points until you see the error of your ways and want to start making a difference and increase your companies profits. After all, you would not want me to start reaching out to the owner and/or board of directors…now would you?

Make it a great day!


Your Best Shot At Internet Immortality

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Top 10 Uses For The Yellow Pages


For many of us that get bombarded on an annual basis with the typical 6 inch, thick, yellow paged book from yester-year and do not feel comfortable with tossing it in the trash for fear getting attacked by many trees.

Here is a list of the Top 10 uses for the books:

10. Use many of them together as building blocks to for an incredible play house;

9.   Ideal book to place on top of head and walking for practicing balance and poise;

8.   Door Stop;

7.   Conduct annual Yellow Page Book throwing contest;

6.   Excellent mini step ladders for the hard to reach places around your house or business;

5.   Ideal for making several hundred paper airplanes;

4.   Excellent seat for those who are vertically challenged;

3.   Use as cones for out of bounds and the end zone during your next pick up game of football;

2.   Great wheel/tire chuck for under vehicles and trailers to prevent movement while parked;

1.   Perfect stand to place your desktop or notebook on for the correct height to conduct your Google searches.

Not to mention if the Google Gods caught you using such an antiquated instrument of Search….. you may have an algorithm change done to you :-)


You Are Not Using Google Mail!?


I have had several conversations with clients and most recently a very good friend of mine about why they are not using Google Mail for everything. My good friend still has an AOL account that he has had since the time it took 7 days to connect….crazy! I have explained to him and have shown him the greatness of emailing, archiving, SPAM ELIMINATING, scheduling, chatting, document and spreadsheet creating/sharing, customizing and organizing found when you have a Gmail account. He/They simply say I have had my email address for years and I tell them there are tons of ways around that after a few weeks with Gmail, you will kick yourself for not making the switch sooner.

Now this is not a “Plug” for Google or maybe it is…..however, I would love to hear more excuses of why you would use a very limited system for email when there is such an amazing product available. Please tell me what you are thinking?!

I can see if you are concerned about Google going out of business before your existing provider :-)


Don’t Know What You Got….Till It’s Gone!!


For those of you that can remember this ballad from famed rockers Cinderella, there has never been a moment in my recent memory that this rings truer…..especially when it comes to the job market.

As I am searching for several available positions within ProspectMX it brings reality into the fact that there are tons of good people looking for a career and would be happy with a job. Skilled people are working at places they would not have even dreamed of stepping into as a customer over a year ago. That person bagging your groceries could very well be someone with a Doctorate in Electrical Engineering. Now speaking to all of you with a job, position, career…..these out of work skilled individuals are waiting for you to “screw up” so they can slide right into your position. They are not intentionally stalking you and your position however, employers are realizing the overwhelming amount of talent that is available in the current market and will not be tolerating employees that give a sub par performance as they would have in the past.

So if any of you employed individuals are thinking the “grass may be greener” on the other side and you are not giving your position 150% you may want to consider all of the unemployed individuals waiting for that opporunity you may give them. After all, it may take many of you to realize what you had…..after you lose it?!


Ray Zalinsky Road Trip


Ray ZalinskyAlthough not as lengthy of a trip as the Tommy Boy venture (but very close to as much fun), yesterday Mark Fischer and I did some old fashioned door-to-door, pounding the pavement sales calls to businesses throughout the greater Philadelphia area.

We want to express much admiration to the many security guards we encountered that did their jobs and would not permit us to pass through to any possible decision makers. Also, we want to apologize to the young lady at the one business that opened the door for us but then took a “tongue lashing” from one of her bosses for letting us through. Thank you!

As Mark and I were venturing through one of the business parks we became curious as to how many other internet marketing/SEO companies send their sales force out cold calling on businesses in this manner. Further more, how many SEO firms have a sales department and do any type of prospecting?

We have been very successful with generating leads online (obviously), but we like to be more aggressive with introducing our services to others. It is still surprising how many businesses do not understand what we do and that a website automatically gets ranked.

I would love to hear any practices or structures that other SEO firms have for their sales and customer service departments. Please include funny stories. Of course, we would love to offer advice on those tough situations.