Attention Chief Executive OfficerJanuary 31, 2010
I want to thank you for the opportunity to reach out to you today, I know that you are busy…..so I will try and keep this brief.
Your web presence is poor, non-existent, incognito, losing you money and quite honestly….sucks! It lacks the true meaning behind having a website and that is to increase your profits, yes that is correct….increase your profits! Now you are asking how do I know this?? Well, it is quite simple…..your potential buyers (prospects) cannot find you, which means you do not exist in their eyes, which means they will never have the opportunity to buy from you, which means you are losing money. Feel free to continue to spend your hundreds of thousands of dollars on trade shows, trade journals, print advertising, TV commercials, Radio Spots, direct mail and the many other traditional forms of marketing available. Meanwhile, realize that 90% of all buying research and decisions takes place through the internet.
I know what you are saying, we are doing SEO, SEM, Social Media and some other forms of Internet Marketing Services and I have to stand right up and tell you…..you are not! You might be dabbling in it, playing around with it, testing things, increasing traffic and perhaps feel that your outsource firm or internal efforts are maximizing your potential, when the truth is due to their uneducated, lack of knowledge….you are losing money. Your Internet Marketing campaign must be conversion and profit focused and most external and internal teams do not have the experience or knowledge to make that happen……so you keep losing money.
You see I have been through this with your marketing department, sales manager, IT department and various other executives within your company and they seem to have this fear that you will deny this need even though it is a MUST HAVE. I have strongly demanded that I cannot believe you would take this approach since this is such a missing link to your overall marketing strategy and one that cannot be ignored any longer. Perhaps, you should re-engage your marketing department and various other execs showing them your support of such an initiative.
See my job is to take your online presence to a whole new level that you cannot even comprehend and I know that sometimes there is not even a budget established. Not having a budget is truly not a good enough reason to lose an enormous amount of potential income especially for a strategy that is so precisely trackable. Go find out how many people viewed that TV Commercial you ran or saw the full page magazine ad you placed in that trade journal…..not gonna happen, is it?
Well I have taken up enough of your time today and I will follow this letter up with repeated phone calls and contact points until you see the error of your ways and want to start making a difference and increase your companies profits. After all, you would not want me to start reaching out to the owner and/or board of directors…now would you?
Make it a great day!
Your Best Shot At Internet Immortality
By Ashley Walter, Director of Operations
Ashley Walter is ProspectMX's Marketing Operations Manager. With a BS in International Business and concentrations in Marketing and Spanish, Ashley uses her knowledge in these industries to manage every aspect of a client's campaign. Before coming to work full-time at ProspectMX, she held an internship with us and demonstrated remarkable skill and knowledge in the internet marketing field. Creative, meticulous, and hardworking, Ashley is the go-to girl for ProspectMX and can handle any task or situation that is thrown at her.