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Lead Generation Consulting

Many companies are in a position where they have a tech savy marketing department and they just don’t know where to go. A popular option for companies in these situations is book us for on site consulting.

What happens during on site consulting?

We will come to your location and meet with you and/or your team about your current marketing systems. It is important for us to understand exactly who your target customer is and what types of things that customer is interested in while they are in the process of choosing to purchase your product of service.

Once we have your “ideal customers” profile, we will be able to put together a plan that can be used by your team to implement. We will consult in all of the following areas:

  • Maximizing ROI with PPC and PPA marketing
    • Pay Per Click marketing is easy. Doing it the right way isn’t. Measuring the results isn’t either. It’s a full time job. However, our experience within this industry and knowledge of the internet consumer puts us in a place where can can help your company to reduce it’s prospect acquisition costs dramatically.
  • Creating multiple Prospect Streams
    • It is important not only for testing ROI, but also to maximize your market share of available prospects. In order to achieve this, you need to set up multiple prospect streams. We will put together a plan for you to make this happen.
  • Effectively marketing to aquired prospects
    • Getting the leads in your database isn’t the most important thing. The most important thing is following up with them properly. The company that a prospect feels the most comfortable with is the one that they’re going to do business with. Therefore, the first thing is to know EXACTLY what the motivations of the prospect are. After you know that, it’s imparative to market to them with information, advice and more based on those motivations.
  • Sales team education
    • More than 70% of leads that are generated are considered “junk” by sales people. Believe it or not, when interviewed, more than half of the leads considered “junk” said that they ended up buying. You see, they weren’t ready to buy “now”. So many sales people are focussed on the “now” sales and don’t follow up correctly with prospects who are going to be making a buying decision in 6 - 12 months. These prospects end up buying from your competitor.

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