There’s no lack of innovative analytics tools to help drive your campaigns and uncover actionable insights to move on.
Google Webmaster Tools tracks the health of your website, and how it’s viewed in the eyes of the search engines; identifying crawl errors, malware attacks, and more. Basically, how easy is it for search engines and therefore visitors to navigate your site?
Traffic and link information in GWT gives you information on search rankings, CTRs, internal and external links, and more - all the information data geeks need to come up with the perfect plan to increase your online visibility.
Combining GWT information with the comprehensive visitor and site engagement data of Google Analytics helps us decipher a plethora of information, including:
- How visitors find your site
- Demographic data on your visitors
- How they engage with your site
- What content attracts the most visitors
- The role Social Media plays in boosting site traffic
And of course,the rise of Social Media can’t be ignored - and while you may think your customers aren’t the type to engage with it, we’re pretty confident you’d be wrong. Tracking mentions and interaction from Social Media gives insight into conversations about your company, your target audience, and your competitors. Using tools to capture this information, we can help you tailor your social communication strategies to have the greatest impact.