Custom Lead Generation

All the marketing your company currently does is technically for the purpose of ‘lead generation’ or ‘prospect acquisition.’ Every marketing piece you put together, from TV commercial to direct mailing is designed to either: A) Brand your company or B) Generate leads. But when it comes down to it, branding IS lead generation.

Branding is about building top of mind awareness within the public – so that when ‘Joe Consumer’ needs a product you provide, your brand name is the first that pops in their head – leading them to YOU as a prospect that needs little to no persuasion to use your product or service.

So again we’ll say, marketing is ALL ABOUT GENERATING LEADS. The problem with the more traditional marketing media is that your message is almost always being delivered to the masses, NOT to the specific group you’re trying to target.

Internet marketing allows you to target your messaging only to the people you know are interested in your product and services, leading to more qualified leads at a lower cost. It’s comparable to a fisherman using a certain kind of bait because it attracts the kind of fish he REALLY wants rather than wasting time and energy using a big net to catch the whole darn lake, keeping his fingers crossed that a few of the fish he actually wants will be in there.

That’s what makes the Internet such a powerful tool for lead generation – it’s inexpensive and can target your audience like no other medium has before. As we build your custom lead generation system, there is research to be done and considerations to be made.

Keyword Research

Your prospective customers are searching the web EVERY DAY for a product or service like yours. Through keyword research, we can create a list of every combination of search terms your target audience uses.

Pretend you are a New York City wedding planner. You can target everyone in the New York area searching the net for anything related to a wedding, from “wedding invitations” to “wedding facilities” and much more. No matter what people in your area search for relating to weddings, YOU pop up.

Keyword research is the start of just that.

Competition Analysis

Analyzing the competition is an important step in lead generation. In order to stay on top of the competition, you need to keep aware of what they’re doing, especially in the world of Internet marketing.

In our analysis of your competition we strive to answer these (and many other) questions:

Who are your Internet competitors?
How are they spending their money online?
What keywords do they target?
How much are they spending?
How effective is their marketing?
How popular is their site in the search engines?
How can you be better than your competitors?

Lead Identification and Capture

Now that we know WHAT your prospective customers are searching for and how your competitors measure up online, it’s time to turn research into action. Based on your preset ‘requirements’ for a lead, we build websites, landing pages and offers that cater directly to the people you are trying to meet. We then market these through various channels including, but not limited to, Internet marketing, tele-prospecting and direct mail.

These custom-built sites offer up some kind of freebie that one of your prospects would be interested in – whether it’s an ‘enter to win’ drawing or a free informational packet. This is where it’s important to really get inside the mind of your potential customer - WHAT kind of hook/offer will draw them in the most?

For example, if you’re in the wedding planning business looking for potential customers, a great offer would be the ‘Ultimate Wedding Planning Guide’ complete with reviews and discounts on area florists, DJs, and bakeries as well as invitation templates, wedding favor ideas, tips for staying stress-free until the big day, etc. On the other hand, a Home Security business might be better off actually offering a free home security system, since they make more money on monthly monitoring fees than anything else.

Of course, the site visitor must leave their contact information in exchange for the ‘freebie.’ That contact information is your ticket to getting in touch with a prospective customer. And so it begins – a new relationship with an Internet consumer you would never have met without partnering up with ProspectMX.

For more information on our Custom Lead Generation services please give us a call at 866-312-3188 or fill out the form the right.