Comments on: 10 Tips To Improve Internet Marketing For Your Manufacturing Website http://www.prospectmx.com/manufacturing-internet-marketing-strategy/ ProspectMX, LLC Wed, 01 Feb 2012 15:17:06 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Jonathan Bentz http://www.prospectmx.com/manufacturing-internet-marketing-strategy/comment-page-1/#comment-327 Jonathan Bentz Thu, 21 May 2009 12:01:55 +0000 http://www.prospectmx.com/manufacturing-internet-marketing-strategy#comment-327 I agree very strongly with the lead generation angle. Many company and corporate websites (too many, IMO) are built to be a public relations tool - "let us tell you why our business is great." When potential customers visit the site, they don't have the opportunity to "raise their hand" as a business lead. Keyword research and reviewing your website analytics should be done to figure out what keywords are "conversion keywords" for your business. Without a simple form on your site targeted at business prospects, however, your website is likely letting a lot of customers walk right out the door. I agree very strongly with the lead generation angle. Many company and corporate websites (too many, IMO) are built to be a public relations tool – “let us tell you why our business is great.” When potential customers visit the site, they don’t have the opportunity to “raise their hand” as a business lead. Keyword research and reviewing your website analytics should be done to figure out what keywords are “conversion keywords” for your business. Without a simple form on your site targeted at business prospects, however, your website is likely letting a lot of customers walk right out the door.

]]> By: Dave Conklin http://www.prospectmx.com/manufacturing-internet-marketing-strategy/comment-page-1/#comment-326 Dave Conklin Thu, 21 May 2009 00:31:25 +0000 http://www.prospectmx.com/manufacturing-internet-marketing-strategy#comment-326 @Sabine There are A TON of ways that you could effectively generate leads... Doing keyword research to find out what people are looking for and creating content for them with a valuable offer is certainly something that we often do for our clients There are MANY other things that you can do as well, like sponsoring forums where your potential customers are; commenting in blogs; having reviews written about your "stuff", etc. Let us know if we can help further... any comments, Bentz? @Sabine There are A TON of ways that you could effectively generate leads… Doing keyword research to find out what people are looking for and creating content for them with a valuable offer is certainly something that we often do for our clients

There are MANY other things that you can do as well, like sponsoring forums where your potential customers are; commenting in blogs; having reviews written about your “stuff”, etc.

Let us know if we can help further… any comments, Bentz?

]]> By: sabine http://www.prospectmx.com/manufacturing-internet-marketing-strategy/comment-page-1/#comment-325 sabine Wed, 20 May 2009 07:22:51 +0000 http://www.prospectmx.com/manufacturing-internet-marketing-strategy#comment-325 I appreciate all your comments very much, those one from Jonathan and also from Alexander - thank you. Our business is EMS (Electronic Manufacturing Service) and we have realised it's very difficult to use the normal techniques e.g. salesletter resulting in a special offer to get the email address from interested parties. Do you have suggestions on this or do you think the only way is to get a higher ranking in order to get traffic to our website? Our website is currently under rework so we can implement everything what you have suggested. I appreciate all your comments very much, those one from Jonathan and also from Alexander – thank you. Our business is EMS (Electronic Manufacturing Service) and we have realised it’s very difficult to use the normal techniques e.g. salesletter resulting in a special offer to get the email address from interested parties. Do you have suggestions on this or do you think the only way is to get a higher ranking in order to get traffic to our website? Our website is currently under rework so we can implement everything what you have suggested.

]]> By: Jonathan Bentz http://www.prospectmx.com/manufacturing-internet-marketing-strategy/comment-page-1/#comment-324 Jonathan Bentz Mon, 18 May 2009 14:33:38 +0000 http://www.prospectmx.com/manufacturing-internet-marketing-strategy#comment-324 Thanks for the idea, Alexander. Much appreciated. Thanks for the idea, Alexander. Much appreciated.

]]> By: Alexander Dombroff http://www.prospectmx.com/manufacturing-internet-marketing-strategy/comment-page-1/#comment-323 Alexander Dombroff Mon, 18 May 2009 14:26:07 +0000 http://www.prospectmx.com/manufacturing-internet-marketing-strategy#comment-323 I think it would even be a great idea to have different departments blog. Each department could highlight what they are doing that is unique to the industry. That would help set you apart as an industry leader and put you in front. I think it would even be a great idea to have different departments blog. Each department could highlight what they are doing that is unique to the industry. That would help set you apart as an industry leader and put you in front.

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