At ProspectMX, we try to do a variety of activities to counter balance the stress of working for one of the busiest web marketing companies around. And almost all of us have different things we do to relieve stress.

Some of us carry Nerf guns around the building and shoot darts at co-workers. Some of us wear t-shirts with funny one-liners that only geeks can enjoy.

And some of us, well… some of us smash pies in the face of our bosses.

Last week, as the culmination of a series of events and activities that raised over $1600 for March of Dimes, the co-founders of ProspectMX donned trash bags and had all of their employees gather outside during a lunch break for an especially sweet event.

Three lucky employees got to live the dream with an opportunity to “pie” Rory Wilfong, Steve Young, and Dave Conklin. And it was all done in the name of raising money for March of Dimes.

Luckily, we caught the event on film…

Rory, Steve, and Dave (along with COO John Fraunfelter, Sales Manager Jim Bradford and Customer Success Specialist Mike King of ProspectMX sister-company GetMyHomesValue.com) got pied by individuals who placed the highest bid on a pie during a week long silent auction fundraiser held for company employees in April. All funds raised during the silent auction were given to March of Dimes.

All proceeds raised and donated to the March of Dimes helps fund research and efforts to reduce premature births, birth defects, and infant mortality. To date, ProspectMX and GetMyHomesValue.com fundraisers have helped raise over $1600 to benefit the March for Babies campaign.

Well, ok, not the REAL Matt Cutts… and not really into space, but…well watch the video if you haven’t heard.

ProspectMX is Sending Matt Cutts to Space! from Dave Conklin on Vimeo.

That’s right, we had a doll of Matt Cutts made and we’re going to send it on various adventures in the coming months. Hopefully, other prominent members of the SEM community will be on their own adventures, too.

Joe Latrell, a fellow employee, also happens to be a Rocket Scientist (isn’t everyone?). He volunteered to build us a 10 foot rocket to help Matt on his journey.

But there was one critical piece left that we didn’t have for the launch next week.

A name.

So, we polled the community and got a couple great suggestions as to what to call this magnificent beast of a rocket. After much deliberation, crying, voting, and tallying – we have reached a consensus. The rocket will be called…

Drumroll please…

SPAM BLASTER!

Yes, the rocket will be called Spam Blaster. And what better name for the rocket-fueled-speed-machine that will hold Matt Cutts on that fateful day? A phrase that not only encompasses a giant rocket but also Matt Cutt’s day to day responsibilities at Google?

We’re quite pleased with the name and would like to thank everyone that suggested names and voted.

So it’s the final countdown. We have a rocket. We have Matt Cutts. And we have a name.

There’s less than a week left until the launch, so we hope to see you all back here next Monday at 2pm to see how it all goes down.

When we announced that we were going to launch Matt Cutts into space and asked for your ideas on what we should name the rocket we received many emails asking for specifics on what we were going to do.  So, we had our video pro Adam Perry create this demo video that explains it all a bit further.  It’s well worth the watch… check it out.

Be a part of the experience and share this on your site! We’ve already put together the code for you:

Vote Now For What The Matt Cutts Rocket Should Be Named!

Comment Below To Name The 10 Foot Matt Cutts Rocket That Sends Matt To Space In April

OK, not to space. BUT, we are indeed going to launch a rocket… and Matt Cutts… really freakin’ high.  The flight should last about 2 minutes and will be videotaped with both on board and exterior cameras.  If you’ve never see an on board rocket cam, you’re going to be in for a treat.

For those of you who don’t know (many of our readers are not actually in the internet marketing world), Matt Cutts is the spam engineer for Google. He’s kind of the “face” of Google at search conferences and the like.

We Had A Company Make A Custom Matt Cutts Action Figure

Last year, our team decided that we were going to spend a few bucks to have action figures created of different SEO’s and do some crazy videos and things with them throughout 2010.  Of course, it seemed appropriate to start with Matt being that he is the Greenspan of the search world.

Joe Latrell, a rocket scientist who works on the ProspectMX team with the top portion of his custom made rocket that is set to send Matt rocketing to space this April

Understand that when we ordered the Matt Cutts “doll,” Matt had just shaved his head and was looking extremely buff. So, you’ll notice that the action figure is that of a “ripped” Matt Cutts with a shaved head.  haha… We love you, Matt. 

After debating in our meetings about what we should do with him, we finally decided the obvious:

Build a 10 foot rocket and launch it into the air, with video cams on board.

It just so happens, that Joe Latrell (who is a rocket scientist… literally) works on our team and has been lauching enormous rockets (some the whole way to space) for years. While this one isn’t going to go to space, it will go about 1 mile into the atmosphere.

Matt Cutts relaxing in his ergonomic chair inside of his custom made rocket

So, the launch date that we’re shooting for is some time in April. But we have a problem. We need a name.

We Need Your Help To Come Up With A Name!

Soooo… All you have to do is comment below with what you think the name should be. Then, in a later blog post, we’re going to allow you to vote for the winner from the best 5 (as decided by us). The final name selected will be placed on the rocket.

We will keep you updated with the progress of our rocket as it’s assembled with videos and pictures right here on the ProspectMX blog.

So… go ahead… What should we name the rocket?

Ah, but that’s not always the way it works out, is it? Some years the rushing about continues, even on Christmas day, and the relaxing with family and friends takes a back seat.

This got me thinking: what if we apply some basic project management tools to Christmas day? Maybe with a little bit of planning and thought we could make it to Christmas evening having enjoyed a wonderful day with the people we love. Ok, maybe that’s a bit ambitious, but I’m going to give it a shot.

Step 1: Define the project

The first thing we need to do is define what the end product will look like. Survival? Ok, well, that’s not specific enough. How about avoiding any major family conflicts? I’m not a family therapist, sorry. That’s outside the scope of this project. Everyone is able to open their gifts in a somewhat organized fashion? We’re getting closer. We physically make it to all the places we’re supposed to go? That will suit our purposes for now. As the project sponsor, I own the project requirements. So let’s make an outline.

This project – Operation: Christmas Day – will include these features:

• We expect the children to get up early and open gifts. The adults don’t want to get up early. Let’s allow the kids to open their stockings whenever they get up. The adults don’t have stockings.
• Let’s have breakfast together and then open gifts. The menu includes pancakes, bacon, and fresh pineapple.
• We need to be at Grandma’s house by 11:00 for brunch.
• The extended family is getting together late afternoon – around 4:00.
• I would like to avoid any major family conflict, particularly with Uncle Buck who loves to talk politics.
• We’re driving to the in-laws on Christmas evening – we should arrive there before 10:00pm and it’s 3 hours away.
• I would like to feel happy at the end of the day.

Step 2: Develop a Work Breakdown Structure (WBS)

The WBS describes the work that needs to be done in order to meet the previously described requirements. Now that we’re clear on the project requirements, we’ll brainstorm about the tasks necessary to complete the project and organize them in a hierarchy. The WBS will provide the basis for estimating schedule and budget.

Here’s a sample WBS for this project, though it could be arranged in a variety of ways.

Step 3: Create a network diagram

After we’ve clarified the work involved in this project, we’ll identify the dependencies between tasks. This helps us to know what tasks need to be done prior to other tasks. If we’re not clear on what needs to happen in what order, the project can quickly degenerate, which means missed deadlines and poor outcome.

Here’s a sample network diagram for Operation: Christmas Day

Step 4: Execute the plan

A description of the important points related to executing the plan is beyond the scope of this blog post, so we’ll have to leave it at the planning stage.

These (very simplified) project management tools may be applied to a variety of situations. Regardless of the tools, I hope you have a very merry Christmas with your family and friends!

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Tis the Season for Thanksgiving…

I’d love it if the team and our readers could take some time and just give a shout out about what they’re thankful about. At the risk of sounding like a kiss ass, I am certainly thankful to be in the position I am here at ProspectMX. I work with some great people, I’m constantly learning new things… and I’ve got seniority I can lord over other people… kidding, kidding (sort of).

For real though, the internet marketing field is not only an exciting one, but incredible in it’s flexibility and need for creative thinking. Where else can you go out for a few drinks with your coworkers and wind up with tons ideas? Some are brilliant, some are hilarious, some are ridiculous, but all useful. Plus, once executed, those ideas can result in thousands of dollars in revenues from traffic, links, media notice, etc.

It’s a remarkable industry, and it’s nice to be a part of something that continues to grow and evolve.

Thanksgiving Fun Facts

I’m a sucker for fun or little known facts that have no practical use… so, here are some I found to add to my repertoire (and which are guaranteed to make you feel fat!):

• The average person consumes over 4,500 calories on Thanksgiving Day. (And we wonder why Americans are overwhelmingly overweight…)
• Turkeys can drown if they look up while it’s raining.
• American eat over 530 million pounds of Turkey on Thanksgiving, while more than 45 million turkeys are cooked and eaten on that day.
• Ripe cranberries of good quality will always bounce. (Um, you may want to wash before eating if you experiment with this…)
• Domesticated turkeys can’t fly, but wild turkeys can fly over 55mph for short distances.
• Turkeys can have heart attacks. Apparently when the Air Force conducted test runs and broke the sound barrier, fields of turkeys would drop dead.

Dang… I feel really, really bad for turkeys all of a sudden. But luckily not quite bad enough to go vegetarian this year. I can’t vouch for the validity of some of those facts… credit goes to the 1-800 Flowers website.

Have a blessed Thanksgiving everyone!

Well, my boys are rather picky and they weren’t in the mood for anything for dinner. So, I decided to get their attention and tell them that we were going to make the best sandwich EVER.

They got all excited about what it was going to be and will remember it forever. Here’s the video.

The “Toasted Triple Decker Peanut Butter, Jelly and Fruitloop Sandwich” is a remarkable thing for my boys.

What are you going to do with your website that’s remarkable enough to get your potential customers and/or link partners excited about what you have to offer and remember it forever?

Here is a list of the Top 10 uses for the books:

10. Use many of them together as building blocks to for an incredible play house;

9.   Ideal book to place on top of head and walking for practicing balance and poise;

8.   Door Stop;

7.   Conduct annual Yellow Page Book throwing contest;

6.   Excellent mini step ladders for the hard to reach places around your house or business;

5.   Ideal for making several hundred paper airplanes;

4.   Excellent seat for those who are vertically challenged;

3.   Use as cones for out of bounds and the end zone during your next pick up game of football;

2.   Great wheel/tire chuck for under vehicles and trailers to prevent movement while parked;

1.   Perfect stand to place your desktop or notebook on for the correct height to conduct your Google searches.

Not to mention if the Google Gods caught you using such an antiquated instrument of Search….. you may have an algorithm change done to you

The first thing I said to myself was, “Are these SERIOUSLY chocolate covered grasshoppers?”

And then I read in fine print at the bottom of the package:

*Yes, these are real grasshoppers. They are even approved by the FDA of Thailand.

Brilliant. I didn’t have any idea what it was… but that alone made me look into it further.

A tag attached to the grasshoppers said, “Entrepreneurs can change the world. Join the movement now!”

Now I’m intrigued.

So, I went to their site and it looks like they are compiling entrepreneurs together and offering some discounts on services… but in the end, they are promoting telecommunication services of some type.

Here’s the lesson… To start something viral… it needs to be worthy of being viral. Business owners talk to us everyday about how they want to do these viral campaigns, but they often want to do things so lame, that nobody really cares. So, take a lesson from the grasshopper guys (and possibly gals, too)… and do something worth talking about in your next viral marketing campaign.

Oh… I brought the package home and had my kids eat them. That’s what the video above’s all about. I know it’s a bit long… sorry.