In almost every meeting that I have with clients, I use three examples to explain how links to your website are one of the most important ways to get your site ranking for a term.
I have the CEO’s google “click here” to show them how Adobe’s download page for Reader is ranked number 1. I then have them search for the term “miserable failure” in Yahoo and talk about the Bush Google Bomb that was created by many webmasters linking to the George W. Bush biography page, making it rank number 1 for the term.
So, in preparation for a meeting later today, I was getting my computer set up and noticed that a 301 redirect on the whitehouse.gov page has sent the George W. Bush Biography page to Barack Obama’s Biography page.
This, will of course now enable multiple teaching opportunites for me in my meetings. I will be able to share how link building and 301 redirects work… so thank you, Yahoo!, for the teaching aides.
Do you think that Yahoo will manually remove this from their index?